Originally posted on Logic + Emotion.
An individual who aligns themselves with a larger organization and has established a reputation, let’s say in a niche is no longer representing themselves, they represent themselves, and the organization they work for. In other words, they become ambassadors for both.
Now here’s the challenge: being a visible ambassador which connects the internal with external means drawing attention to yourself—a role which has traditionally been limited to a select few, such as a CEO, or formal spokesperson. In either of these ro…
