Tag Archives: David Armano

Edelman Digital Hosts Twitter #EdelChat with David Armano

twitter
December 22, 2011

Posted by Laura Seiden

Edelman Digital, Los Angeles

Follow on Twitter @EdelmanLA

“Be true to your work and your work will be true to you,” Edelman Digital strategist David Armano tweeted.

In a December 19 Twitter conversation with Helen Tobin, a public relations student from the University of Southern California, David shared the motto of his alma mater, Pratt Institute, as the best career advice he ever received. He also answered Helen’s questions about maintaining online privacy, the impact of Klout scores, job searching in a challenging market, and the future of social media and digital integration.

Helen won the…

The Social Layer: Six Thoughts On Where Google Plus Is Going

google circles
July 26, 2011

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

Originally posted on Logic + Emotion.

I’ve been deeply immersed in Google Plus for the last week or so, not only following what’s being said about the service but actually using it, kicking the tires and making observations along the way. For what it’s worth,…

mesh ’11: Armano on Influence

Mesh
June 8, 2011

Posted by Edelman Digital

Follow on Twitter @edelmandigital

This interview was originally posted on Mark Evans Tech.

Last month (was it really last month!) at the mesh conference, I had a chance to sit down with Edelman’s David Armano about the growing focus and importance of influence within the social media landscape. David provides some thoughts on what’s happening,…

When Blogs Mean Business

top-company-blog-hor1
May 4, 2011

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

Back in 2006, I started a blog. Before social media, Facebook and whatever you want to call all aspects of social business—there were “blogs.” Blogs connected disparate nodes on a free form network and were one of the pillars of disruption that has contributed to the fragmented media landscape we see today. But the novelty has worn off—nobody talks about them anymore, and that is validation that they are simply a part of how we now do business. Companies are also now content engines—this is the premise of the “owned” digital property, one which you have considerable control…

Learning To Fly: The Four Stages of Social Business

twitter bird
April 28, 2011

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

Originally posted on Logic + Emotion.

 

(Click image to enlarge)

Time to talk about social business planning again. My mother always told me, you have to “walk before…

My New Job Sounds Great. But What Is It?

April 21, 2011

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

Yesterday as news circulated that I’d be taking a new role at Edelman (EVP, Global Innovation & Integration). I spotted a tweet that I was secretly hoping I’d get. Zach wasn’t sure what my title meant—but congratulated me anyway. He brings up a valid point. Words like innovation are vague and in the past have been overused. And the word “integration” can be a number of things. But we chose these words purposefully and here’s my take on what they mean:

Innovation

Simply put, it’s…

The Path Forward

April 20, 2011

Posted by Alan Vandermolen

Edelman, Chicago

Follow on Twitter @AlanVanderMolen

It may not seem all that long ago that we announced the addition of Mike Slaby to our team. Mike Slaby played a crucial role in US President Barack Obama’s 2008 presidential campaign. Mike left such an indelible mark on the campaign and on the President that he has been asked to return for the 2012 campaign. That news means that after a short and eventful stay with us, Mike is heeding the President’s call.

We wish Slaby the best in ‘round 2’ with President Obama.

When Mike informed…

Moving From Social Media Tactics To Your Social Business Plan

Social Business Plan
April 13, 2011

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

Originally posted on Logic + Emotion.

 

Over a year ago, I put a presentation out in public titled “Social Media Is Dead. Long Live Common Sense“. Admittedly, it was a little ahead of it’s time. Most companies back then were not ready to think about social media outside of anything that looked like viral marketing at most and at the least, a place to monitor conversations. Today is different—many organizations…

How to be an Effective Corporate Ambassador

September 8, 2010

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

Originally posted on Logic + Emotion.

An individual who aligns themselves with a larger organization and has established a reputation, let’s say in a niche is no longer representing themselves, they represent themselves, and the organization they work for. In other words, they become ambassadors for both.

Now here’s the challenge: being a visible ambassador which connects the internal with external means drawing attention to yourself—a…

Media Isn't Social

August 23, 2010

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

Originally posted on Logic + Emotion.

Several weeks ago I delivered a 16 minute TEDx talk titled “reinventing social media.” Typically I like to frame topics outside of the social media bubble, but in this instance the topic itself and the purpose of the talk was designed to get us all thinking about things a bit differently. You see, businesses, brands and organizations are truly struggling with the disruptive nature of social technologies. In fact, the term “social technologies” is part…