The collection of people who we follow, friend and like on social networks is likely an interesting cross-section between personalities, professional contacts and friends. Depending on the networks, of course, there may even be more personal ties (say, like on Facebook), and each different channel works a little differently.
One lesson that has come out recently is that the personal ties on some of these networks can also work as a little bit of a peer pressure to those who chose to air their vices publicly as a way to use the power of the hive as motivation.


