Tag Archives: data

From Monitoring to Social Customer Data: A Look at Salesforce.com’s Social Hub

social hub
December 1, 2011
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Posted by Chuck Hemann

Edelman Digital, Chicago

http://chuckhemann.com/

Follow on Twitter @chuckhemann

Monitoring for mentions of your brand for strictly reputation purposes has evolved into listening  to conversations with the intent of either real-time engagement or customer insights development. Over the last three or four years we’ve seen a number of new tools hit the market that helps us further our understanding of how our customers behave online. Flashy dashboards, ability to incorporate other data sources, mobile applications, and workflow management are all things we’ve seen developed as monitoring platforms have become true listening platforms.

One such evolution…

10 Free Data Visualization Tools

December 6, 2010
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Posted by Ben Cotton

Edelman, Dublin

http://socialwebthing.com/

Follow on Twitter @bencotton

Originally posted on Social Web Thing.

In my day to day role I often need to create a graph, chart or table to simplify what can sometimes be a lot of data into a salient point or to tell a story. Here are 10 free data visualizations tools; some provide the metrics, whilst the others highlight relationships between data, as well as displaying the information in a visual, understandable and digestible way. Although, a couple are in beta, you may find them useful…

Report: 8 Criteria For Facebook Marketing Success

July 28, 2010
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Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

Originally posted on Logic + Emotion.

View more documents from Jeremiah Owyang.

While the current trend in all things social is demonstrating ROI (did Old Spice Increase sales etc?) There remains a lack of emphasis on actually executing well in social spaces with the assumption that this is simply where customers, consumers, employees etc. will…

Health Digital Check-Up: SlideShare Suggestions

July 13, 2010
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Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

There are many reasons we end up creating a deck for ourselves or a client. Sometimes it is for an important stakeholder meeting, other times, it’s to introduce a new plan or strategy. Either way, once those events are over, that presentation may find itself buried on a server somewhere, never to be seen again, far from the social Web.

Why horde information, though? Did you know that there actually is a place where you can share your decks with a wider audience? SlideShare is basically a YouTube for visual presentations,…

Health Digital Check-Up: On Social CRM

July 7, 2010
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Posted by Aidan Currie

Edelman, New York

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Social CRM is a new frontier of digital marketing that has recently been getting a lot of attention.

To paraphrase Paul Greenberg, author of CRM at the Speed of Light, social CRM is a business strategy designed to engage the customer in a collaborative conversation and provide mutually beneficial value in a trusted & transparent business environment. Basically, it’s the company’s response to the customer’s ownership of the conversation.

Consumers continue to adopt social technologies at a blinding speed…

Study: 43% Of Online Americans Addicted To Social Networking

June 30, 2010
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Posted by Steve Rubel

Edelman Digital, New York

Follow on Twitter @steverubel

Originally posted on The Steve Rubel Stream.

Experian Simmons is out with a new package of stats that document the incredible growth of social networking in the US. (Experian is an Edelman client.) Here are some of the notable highlights…

First, some 66% of online Americans use social networking sites today, up from just 20% in 2007. This has been covered a lot before. However,…