My colleague Steve Rubel and I wear many hats at Edelman. One of those hats is keeping an eye on the trends unfolding in real time and deriving meaning from them as they pertain to organizations and brands. Attached to this post is a slideshow where we identify what these trends are and at a high level how your organization needs to plan accordingly for them. They are:
Marketing in the age of streams
Your customers, consumers…
Originally posted on AdWeek.
I’m normally an optimistic person and maybe I should have titled this “5 Tips to Make Your Social Media Strategy Succeed,” but sometimes pointing out the negative side of an issue is more effective. Nonetheless, here are five ways brands go wrong when creating social media strategies for their businesses:
Originally posted on Travis Murdock’s Blog.
Social media really isn’t media in the way we typically use the word today in public relations and marketing. Social media are your friends, your colleagues and your customers. Instead of a newspaper where you can place an ad to reach an audience, social media pushes right into their lives. For all practical purposes, it is a direct tie to your friends and customers. Because of its intimacy people have a higher…
For the last two years, I’ve been part of Edelman’s Digital Public Affairs group in Washington, D.C. From that perch, my perspective has been understandably U.S.-centric. Recently, however, I joined Edelman’s London office, and I anticipated that my perspective would change.
It has, but not in the way that I expected.
In the months leading up to my move across the pond, I spent a lot time in London talking with colleagues, clients and others about the state of social media in the U.K. Universally, I was told…
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