Fan Pages continue to be the space for brands to communicate with users on Facebook. As Facebook updates its privacy guidelines for personal use and fan pages, engagement strategies will become modified to suit the needs and constraints of the service.
Initiate and Drive Dialogue
Interesting fact: If Facebook were a country, it would be the world’s fourth largest with over 350 million users. Tapping into this consumer base provides brands with an opportunity to engage with consumers where they want and, more importantly, where they are. Facebook should not…





Celebrating Our First Month
Posted by Suzanne Marlatt
Edelman Digital, Chicago
Follow on Twitter @edelmandigital
Today marks the one-month digiversary of the re-design of EdelmanDigital.com. I’m beyond amazed at how far the site has come in our first month. We’ve just published our 30th contributor and our 72nd post and we have big plans to grow even more in the next few months.
We wouldn’t be where we are today without the support of our community. I think Rick Murray, President of Digital, said it best in his post when we launched, “It Takes A Village”. He couldn’t have been more right. It does take a village to run this site and I am thankful for all the …