The following post is an excerpt from Edelman Consumer Marketing’s 12on12, a compilation of essays from some of our consumer marketing leaders around the globe. This is the third in a series of essays from the compilation. To read more essays from the 12on12 series, visit the Edelman…
Tag Archives: content
Compelling Branded Content is not an Extended TVC
February 2, 2012
Defusing a Google Bomb
January 26, 2012
*Note: the information below should not be considered endorsement of presidential candidate Rick Santorum by Edelman nor the author*
The US presidential race is underway, and so the public scrutiny begins. As President Barack Obama’s powerful “Yes We Can” campaign demonstrated, leveraging digital and social channels can propel a campaign forward. However, in the case of Rick Santorum who is vying for the Republican vote, Google’s playground can also evoke some clever schoolyard tactics.
The story goes that in 2003, Santorum made offensive remarks, and Dan Savage,…
Wikipedia Blackout Wednesday – Where’s Twitter?
January 18, 2012
This post was originally published on Matt Churchill’s blog Seldom Seen Kid.
Today we will see Wikipedia, joined by a host of other websites including search giant Google, ‘blackout’ or protest against SOPA, the anti-priacy bill that is currently…
4 Ways To Improve Your Social Media Content Strategy
September 14, 2011
Originally posted on Dave Fleet’s blog.
Lots of people spend lots of time nowadays thinking about how to build up channels/audiences/communities (choose your buzzword as appropriate) through social channels. Relatively few, however, seem to apply similar rigor to the process of communicating with those people after the fact.
With a few degrees of variation, most people will suggest you look at around a 90/10 ratio of engagement to static…
A New Approach to Advertising – Social Gaming
July 30, 2010
Originally posted on The Naked Pheasant.
Zynga, the fast-growing maker of Facebook games like FarmVille and Mafia Wars, has been
Six Digital Trends To Watch
July 9, 2010
My colleague Steve Rubel and I wear many hats at Edelman. One of those hats is keeping an eye on the trends unfolding in real time and deriving meaning from them as they pertain to organizations and brands. Attached to this post is a slideshow where we identify what these trends are and at a high level how your organization needs to plan accordingly for them. They are:
Marketing in the age of streams
Your customers, consumers…
The Third Way–Public Engagement
June 25, 2010
Originally posted on 6 A.M.
This week I spoke at Edelman’s fourth New Media Academic Summit, jointly hosted by New York University and Syracuse University, attended by more than 100 professors from 10 countries. My bold assertion is that there is a Third Way for companies to communicate, beyond paid and earned media, by embracing Public Engagement.
Today, there is a dispersion…
Social Networks Become Social Entertainment
May 20, 2010
Originally posted on The Naked Pheasant.
This morning we hosted a Social Entertainment breakfast where we launched the findings of Edelman’s fourth annual Trust in the Entertainment Industry survey.
Gail Becker, President of Edelman’s Western region, presented the results and was joined on a panel by Matt Locke – Acting Head of Crossplatform at Channel 4,
Health Digital Check-Up: Issues Management & Social Media
May 18, 2010
When you experience bad service or a product doesn’t work like it should, which would you more likely do: call a company’s 800 number or vent through social media channels? Increasingly, people are turning to social media and complaints are no exception. Twitter has also been the source of breaking news, and a swell of complaints in microblogging can affect a company’s reputation.
Our issues management counsel to clients now includes digital and social media strategies…
Sentiment VS Message In Social Media – Which Do You Value More?
May 14, 2010
Originally posted on PR Breakfast Club.
Recently I fell into a discussion about specific social media metrics (isn’t that so not like me?) and the concept of sentiment analysis was brought up. There have already been many discussions
