The following post is an excerpt from Edelman Consumer Marketing’s 12on12, a compilation of essays from some of our consumer marketing leaders around the globe. This is the third in a series of essays from the compilation. To read more essays from the 12on12 series, visit the Edelman…
Tag Archives: content creation
Compelling Branded Content is not an Extended TVC
February 2, 2012
Writing Content for Search Engines in 5 Steps
January 11, 2012
This post originally appeared on Social Web Thing as Part Two in a series exploring search engine optimization and content creation. Part One can be found
The Viral Video: Is There A Secret Formula?
November 10, 2011
Originally posted at The Huffington Post.
Someone recently asked me if I could ‘make’ a viral video, as though it was something I could immediately produce, like a cup of instant coffee. As we know, ‘viral’ is something than happens, rather that something that just is.
According to this infographic,…
Media Strikes Back
August 19, 2010
Originally posted on 6 A.M.
At Edelman’s fourth Annual New Media Academic Summit, we convened a superb group of senior media executives who offered insights into the future of the sector. They included Raju Narisetti, managing editor of the Washington Post; Greg Coleman, president of Huffington Post; Gerard Baker, deputy editor in chief of the Wall Street Journal; Jonah…
