Originally posted on The Naked Pheasant.
Zynga, the fast-growing maker of Facebook games like FarmVille and Mafia Wars, has been
Tag Archives: consumer
A New Approach to Advertising – Social Gaming
July 30, 2010
Six Digital Trends To Watch
July 9, 2010
My colleague Steve Rubel and I wear many hats at Edelman. One of those hats is keeping an eye on the trends unfolding in real time and deriving meaning from them as they pertain to organizations and brands. Attached to this post is a slideshow where we identify what these trends are and at a high level how your organization needs to plan accordingly for them. They are:
Marketing in the age of streams
Your customers, consumers…
Reshaping The Media
June 16, 2010
Originally posted on 6 A.M.
We had a Media Future panel at the Edelman Global Leadership meeting this week. Two of the participants, Jonathan Miller of Newscorp and Chrystia Freeland of Thomson Reuters, had particularly acute observations about the way forward for their industry. So did Matthew Bishop, who addressed our team on Wednesday evening.
Evolution of Three Segments—Miller and Freeland agree that mainstream media must have a dual revenue stream…
