Originally published on DaveFleet.com
Here’s a question for you: Should you let conversations in social media direct your business?
If you’ve worked in the social media space, that seems like a pretty straightforward “yes”, right? I mean, we’re always talking about how listening and responding is critical.
What if we ask the question a couple of other ways:
Originally posted on Campaign Asia.
For at least the last decade, the environment has taken center stage when it comes to issues in which consumers and employees think businesses need to take an active part. However, now it seems that the environment is not alone, and ‘health’ as an issue is just as important.
This is what we’ve found in Edelman’s second Health Engagement Barometer. Nearly three quarters (72 percent) of the 15,000 respondents to this survey…
Small businesses make up the bulk of the global economy and yet most small business owners are challenged to run their businesses, let alone marketing those businesses to gain new customers and expand.
John Jantsch of Duct Tape Marketing has been a leading expert in assisting small and medium-sized business owners find creative ways to market their companies. His first…
Originally posted on Britopian
Consumers interact spontaneously with each other; and the brand is the core focus of each interaction.
Your content is being shared all over the interwebs without you even asking.
The meaning of the brand evolves; and you embrace it.
Consumers find and promote new uses of your brand and you don’t sue them.
Consumers develop a new language around the brand and you learn it.
Normal users…
SXSW was a gathering of innovative companies, forward thinking people, and interactive influencers. While I didn’t have a chance to talk to all 15,000 attendees, I was able to speak to a few choice companies that have progressive products in the social media and technology realm.
Antony McGregor, CEO of QM Codes, talked to me about how companies are using QR codes to integrate multimedia…
Contact Us Copyright © 2008-2011 Edelman Digital, a Daniel J. Edelman Company. All rights reserved.