Originally posted on Travis Murdock’s Blog.
Guide to location-based services, such as Foursquare and Gowalla, for PR and marketing professionals.
I checked in on Foursquare as I arrived at a networking event the other day and I was greeted with a free drink if I showed my phone to the bartender. My excitement grew when Foursquare notified me that the restaurant across…
Originally posted on Forbes.com.
Social networking started out as “things”–destination sites such as Facebook, Twitter and YouTube that we browsed through and used to connect with our friends, family and co-workers. Now, however, it is poised to become “everything.”
Just as water blankets the Earth’s surface area (and sustains life),…
When it comes to driving positive brand awareness, it takes a lot of time and effort to maintain a company’s online reputation. Wikipedia says that a reputation is the opinion (or social evaluation) of a group, person or an organization based on certain criteria. With the dynamic nature of the social web and given that sharing content is as common as saying hello; it’s imperative for brands to monitor their reputation before a particular message or allegation becomes viral that probably shouldn’t have.
This…
On behalf of myself as a professional communicator, I want to apologize.
If you are a company, I’ve misled you. If you are a consumer, I’ve used you. And as much as I’d like to change the future, there may be no turning back.
Somehow I managed to take the most engaging and exciting advancements in communications since Gutenberg and turn them into something cold. I took what used to be called “stories” and changed them into “content.” I used technology to communicate, and in doing so turned communication into something technological – not “read”…
Originally posted on PRmoment.com.
Big businesses have risk aversion coded into their DNA. Structurally and culturally, they are often incapable of making a brave choice, and the right decision for any middle manager in a big corporation is almost always to do nothing.
In the communications and marketing disciplines, this manifests itself in truisms like the one that I heard a client repeat recently:…
Last week I asked the @EdelmanDigital Twitter followers the question below.
The @EdelmanDigital followers quickly chimed in and all the feedback they gave were points that companies should consider about their social media programs. Here are a few key responses to my question:
@eric_andersen: How to thank people for mentions and respond to replies – so simple, yet so few do
Another month, another visit to Silicon Valley – my home away from home – and, with it, another visit to the Googleplex in search of insights. This time I chatted with Karen Wickre, who oversees Google’s growing armada of blogs and Twitter embassies.
Google, perhaps more than any other company, has a culture of openness. Often a company’s culture shapes its communications strategy. And that’s certainly the case with Google. So social…
There have been many different subtopics of online health communication discussed in the last few Health Digital Check-Ups. It’s somewhat daunting to digest it all, so before going even farther down the road with more about the specifics, we thought it may be a great time to refresh and just lay out the entire landscape.
Instead of walking through alone, though, we are going to enlist some help from one of the most iconic bands of American pop culture:
<br /> <a href=”http://answers.polldaddy.com/poll/2822286/” mce_href=”http://answers.polldaddy.com/poll/2822286/”>Why Are You Going/Sending Someone To SXSW?</a><span style=”font-size:9px;” mce_style=”font-size:9px;”><a href=”http://www.polldaddy.com” mce_href=”http://www.polldaddy.com”>polls</a></span><br />
After a recent conversation with Adweek’s Brian Morrissey—it hit me that this is likely the year where we will see more senior people from the marketing &…
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