Tag Archives: community

Visualizing The Web & Social Networks

May 26, 2010

Edelman Digital, Chicago

Seeing is believing and visuals are powerful. I’ve collected a few visualization tools for Facebook, news feeds, and Twitter to let you view networks and conversations at a glance.

Mentionmap

Mentionmap is a web app for exploring the Twitter users and hashtags that mention your account most. The great thing about Mentionmap is that it is interactive which allows you to be able to drill down within your network to connect with people or topics that are relevant.

Twitter Venn

Twitter Venn is a Venn diagram based on three Twitter search terms. The diagram …

Friday Five: Find Health Information Online

May 14, 2010

Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

There has been significant discussion in the last year about how digital and social media impact communication about health, especially how its impacts the role of both the public and companies in that industry. Knowing that these changes could affect those of us who spend our days communicating on behalf of health clients, Edelman’s Health practice has been focused on developing materials to educate ourselves and clients about how digital media impacts the traditionally regulated industry and its communication efforts. This includes a weekly post called the Health D…

Health Digital Check-Up: Places You Might Not Know To Find Health Online

May 11, 2010

Posted by Jessi Langsen

Edelman Digital, Chicago

Follow on Twitter @tokissthecook

Dave Levy and I decided to mix things up this week to provide different perspectives on our respective weekly posts – you can expect a Health focused Friday Five from him later this week.

Consumers are becoming more open about their personal health with social media poised as the medium of choice for this gathering groundswell. Everything from chronic conditions to annual goals to insurance questions have found a home among virtual friends online. Today’s update reflects five places across many parts of the online world that you may not already be visiting …

Centromarca e Edelman: sviluppo sostenibile, obiettivi di crescita e interessi dei consumatori

May 5, 2010

Posted by Sergio Veneziani

Edelman, Milan

Follow on Twitter @sergioveneziani

Centromarca Edelman and sustainable development, growth objectives and interests of consumers

Originally posted on Detto tra noi.

Read the English translation.

Anche se gli effetti della crisi economica mondiale si fanno sentire, sempre di più i consumatori chiedono alle aziende, ai brand e a se stessi di impegnarsi nel sociale, come dimostrano i risultati della terza edizione dell’indagine annuale di Edelman, goodpurpose, sulle abitudini dei consumatori presentato il 21 aprile, a Milano, in anteprima al convegno di Centromarca (Tra obiettivi di cr…

Why Social Sharing Is Bigger Than Facebook And Twitter

May 3, 2010

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

Originally posted on Harvard Business Review.

The digital landscape is being reshaped by the news that Facebook is opening up its social graph. Twitter, too, has made waves by acquiring companies that made third-party services for Twitter.

But if you take a closer look, this is part of a more macro trend that transcends two social platforms–despite their emerging dominance. That macro trend is ubiquitous sharing: What are you doing? Where are you doing it? Who are you doing it with? What do you like? These used to be things we kept to ourselves or share…

Tools And Techniques To Manage Your Online Reputation

May 3, 2010

Posted by Michael Brito

Edelman Digital, Silicon Valley

Follow on Twitter @Britopian

When it comes to driving positive brand awareness, it takes a lot of time and effort to maintain a company’s online reputation. Wikipedia says that a reputation is the opinion (or social evaluation) of a group, person or an organization based on certain criteria. With the dynamic nature of the social web and given that sharing content is as common as saying hello; it’s imperative for brands to monitor their reputation before a particular message or allegation becomes viral that probably shouldn’t have.

This is equally as important for individuals. I don’t reme…

SOBCon2010, Here We Come

April 29, 2010

Posted by Suzanne Marlatt

Edelman Digital, Chicago

Follow on Twitter @edelmandigital

This Friday through Sunday David Armano, Rick Murray and I will be attending SOBCon2010 in Chicago. SOBCon is a think tank of some of the most brilliant minds in the digital world. Chris Brogan, Liz Strauss, Amber Naslund, Loren Feldman, Geoff Livingston, Scott Porad and many more will be discussing new strategies and tactics for integrating online and offline social marketing. Our very own Rick Murray will also be presenting on messages, campaigns, and communities.

Just like our coverage of SXSW, we’ll be shooting video, doing interviews, and writing about t…

Health Digital Check-Up: How The Red Sox Taught Me About Patient Communities

April 27, 2010

Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

There’s a very specific bond that happens among native New Englanders around our baseball team. We love our team, and from April to October, no matter where we’ve been displaced, we sometimes act like we live and die by the Boston Red Sox. Well, things haven’t exactly started off great this spring for my team; however, I still spend about three hours nearly every evening tracking games on my mobile phone, tweeting about the most recent developments, and looking to gather resources from blogs and influential fan voices.

It isn’t rare for people to treat …

Tag Archives: community

Friday Five: Find Health Information Online

Health Digital Check-Up: How The Red Sox Taught Me About Patient Communities

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