Yesterday, community managers around the world celebrated the third annual Community Manager Appreciation Day with tweets, online gatherings and a new report outlining everything you need to know about your local community manager. Last year, we…
Tag Archives: community
Lessons from a Community Manager
January 24, 2012
Global Agency of the Year
September 30, 2011
Last night in Sintra, Portugal, the Holmes Report named Edelman its first Global Agency of the Year. On behalf of my 4,000 colleagues around the world, I want to express my deep appreciation to our clients, whose trust in the firm allows us to innovate and operate with confidence every day.
Here is the story behind this award and our success.
1 ) My parents,…
The New Community Manager Profile
May 18, 2011
Originally posted on allfacebook.de.
Facebook not only changed the social web, its relevance has also created an entirely new profession.
Community Managers are no longer programmers
The days when community managers were just programming nerds were over with the dawn of Facebook. Before Facebook became the dominant social…
The Known Unknowns
July 28, 2010
The web is currently undergoing a normalization toward social. Base components of the social web such as friending, liking, voting, peer recognition, etc are permeating online presence down to static business sites. As a result, the 2010 installment of SocialDevCamp Chicago is attracting professionals from a wider variety of industries. Registrants include web and marketing personnel from healthcare, design, human resources, non-profits, and…
Health. The New Green?
July 15, 2010
Originally posted on Campaign Asia.
For at least the last decade, the environment has taken center stage when it comes to issues in which consumers and employees think businesses need to take an active part. However, now it seems that the environment is not alone, and ‘health’ as an issue is just as important.
This is what we’ve found in Edelman’s second Health Engagement Barometer. Nearly three quarters (72 percent) of the 15,000 respondents to this survey…
Social Networks: Local VS Global
July 15, 2010
Local social networks across the world are under pressure by the spread of Facebook. Smaller, local players seem to be no match for the worldwide network. The question arises: Will they survive? A European case shows they can.
The big turnaround kicked off when Facebook started publishing in multiple languages in 2007. Two years ago Skyrock still was the undisputed champion of social networking in France, with Tuenti holding the title in Spain. By now, the American network can…
The Third Way–Public Engagement
June 25, 2010
Originally posted on 6 A.M.
This week I spoke at Edelman’s fourth New Media Academic Summit, jointly hosted by New York University and Syracuse University, attended by more than 100 professors from 10 countries. My bold assertion is that there is a Third Way for companies to communicate, beyond paid and earned media, by embracing Public Engagement.
Today, there is a dispersion…
Friday Five: Changes In Statecraft For A Digital 21st Century
June 25, 2010
Last January, Secretary of State Hillary Clinton delivered a policy address about Internet freedom at the Newseum in D.C. In the address, Sec. Clinton argued that the rise of the Internet and information networks is creating a “new nervous system for our planet”.
The Internet, social networks and the resulting…
Health Digital Check-Up: Making Health Public
June 22, 2010
Community can be a very powerful force in health. It is the central notion behind the idea of public health and wellness, but it is also a little bit of a juxtaposition. Many people view their personal health as a private matter, but as the online movement drives right into the world of patient communities, this line is increasingly becoming blurred. It’s partially the same reason: community support can help make health public, and as such, more manageable.
Last week, as a part of Digital Capital Week here in Washington,
Klout To Launch Facebird For Facebook
June 4, 2010
Originally posted on The Steve Rubel Stream.
Later today Klout, an influence tracking tool, is going to launch a new Facebook app called Facebird that helps you understand overlaps in influence between your Twitter and Facebook friends. Facebird will be live later today over on the Klout Labs site. The team gave me a preview yesterday, which you can watch above or
