This post was originally published on Trevor Young’s blog PR Warrior.
For companies and organisations already reeling from a year in which Australian consumers embraced the social web in massive numbers and with greater levels of intensity, 2012 promises more of the same but with some potential break-out trends.
So how should marketers approach 2012?
What…
This post was originally published on Ben Cotton’s blog Social Web Thing.
As we celebrated Community Manager Appreciation Day this week, I thought about the attributes, skills and behaviors that make a successful Community Manager (you can view all the #CMAD conversation on Twitter).
I’m lucky enough to have managed…
Yesterday, community managers around the world celebrated the third annual Community Manager Appreciation Day with tweets, online gatherings and a new report outlining everything you need to know about your local community manager. Last year, we…
Community management is a multifaceted role that is becoming increasingly prevalent as brands strive to engage with consumers online in a personal and authentic way. Managing a community requires an understanding of the brand, the audience, and keen awareness of what people are talking about in the social space. In addition, sharing relevant content with these communities is key to fostering meaningful engagement.
Building a solid content strategy is imperative to creating a vibrant, active community online. The stronger the content you create, the higher levels of engagement…
Today marks my two-year anniversary at Edelman, or what we affectionately like to refer to as an “Edelversary”. So much has changed in the industry since joining the team here—we are truly working in a real-time business environment. We’ve seen “social” move from an item to be checked off the list from major brands to something they are genuinely grappling with in terms of integrating at scale across the enterprise. At Edelman Digital, we’ve always approached social a bit differently from others—focusing on the fact that much if it revolves…
Originally posted on Logic + Emotion.
I’ve been deeply immersed in Google Plus for the last week or so, not only following what’s being said about the service but actually using it, kicking the tires and making observations along the way. For what it’s worth,…
Originally posted on allfacebook.de.
Facebook not only changed the social web, its relevance has also created an entirely new profession.
The days when community managers were just programming nerds were over with the dawn of Facebook. Before Facebook became the dominant social…
Originally posted on Harvard Business Review.
Okay, maybe that’s going too far. I don’t really recommend firing your marketing manager. I do however believe that most companies will eventually need to hire or contract with a community manager, if they haven’t already. A recent BusinessWeek article called “Twitter Twitter Little Star,” describes social media as a booming…
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