Lisa Auslen, executive vice president in Silicon Valley, explains how Edelman ensured the successful launch of Adobe’s Creative Suite 5 (CS5) by conveying the benefits of open technology for creativity, self-expression and the free flow of ideas. If you watch the video closely, you’ll notice several themes emerge which are pillars for every communication and engagement strategy:
Mobilize your “actionists”: These are your most vocal supporters which will take action on your behalf.
Tell…
“As a founding sponsor of mesh, Edelman was a supporter quite literally within five minutes of being introduced to the idea.” – Stuart MacDonald
For the past five years, Edelman Toronto has successfully partnered in launching and sustaining the mesh brand, Canada’s leading web 2.0 conference. In addition to handling the conference’s traditional and digital media outreach, accreditation, and interview scheduling,…
On behalf of myself as a professional communicator, I want to apologize.
If you are a company, I’ve misled you. If you are a consumer, I’ve used you. And as much as I’d like to change the future, there may be no turning back.
Somehow I managed to take the most engaging and exciting advancements in communications since Gutenberg and turn them into something cold. I took what used to be called “stories” and changed them into “content.” I used technology to communicate, and in doing so turned communication into something technological – not “read”…
Jessi’s Friday Five about words that need to be removed from the social media lexicon had me thinking about one other term I think we need to press reset on: “social media” itself. It’s not that I’m against socially-constructed forms of communication – trust me, I love them – it’s that, in true Inigo Montoya fashion, “I do not think it means…
Disclosure: Wave was created by Google, a competitor of Microsoft, an Edelman client.
The human understanding of communication has always been send-receive, speak-listen, post-read. At its most fundamental nature, this back-and-forth protocol is what we have lived with since a primitive era. Leave a message on the cave wall for someone else to come and find. Write a letter, send it off by ship and wait weeks for the answer. Type out an e-mail and press send; see an unopened item in the inbox, open, read, reply, repeat.
Our newest technologies and platforms,…
The Dictionary program is perhaps the most useful (and overlooked) application that comes pre-installed on most Macintosh or Windows computers. For this trained scribe, the tool is more than just a way to look up words. It’s actually my muse.
As the Edelman Digital leadership team codified our positioning, I found myself turning to the Dictionary app over and over again for inspiration. Here’s a quick summary of how Oxford defines authentic:
When one dives head-first into each bullet, the second one —…
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