In a world where consumers expect instant answers, here are six companies dedicated to helping in 140 characters or less.
Many have argued that Comcast was the company who pioneered real time responses to customer service issues. The transition of Comcast’s original Twitter agent, Frank Eliason, was part of the inspiration for this post. Frank quickly became a web celebrity of sorts, standing for a new service directive in a very sensitive corner of the industry. Well done, Frank,…
Originally posted on Logic + Emotion.
Some small businesses start without a business plan, finding success in a breakthrough product or service early on and building upon that success organically. However, it’s inevitable that the venture will need to have a structured business plan put in place at some point if the business is expected to scale, expand and ultimately thrive. This well understood concept is the basis for what I’m informally labeling “social business…
Frank Eliason is on a mission. He wants to serve customers wherever they are. Several years ago he decided to take his mission to Twitter, where he began to solve customers problems. Since then, he’s created a team at Comcast which engages customers in a variety of social channels. We recently got together in Chicago and chatted about the potential for social media to move beyond communication and actually improve the product or service of a company. And the next big thing? Frank thinks it’s employee…
Contact Us Copyright © 2008-2011 Edelman Digital, a Daniel J. Edelman Company. All rights reserved.