Tag Archives: client

Study: 43% Of Online Americans Addicted To Social Networking

June 30, 2010

Edelman Digital, New York

Follow on Twitter @steverubel

Originally posted on The Steve Rubel Stream.

Experian Simmons is out with a new package of stats that document the incredible growth of social networking in the US. (Experian is an Edelman client.) Here are some of the notable highlights…

First, some 66% of online Americans use social networking sites today, up from just 20% in 2007. This has been covered a lot before. However, what’s notable is that it’s an increasingly additive activity – 43% visit multiple times each day.

Second, social networking is largely synonymous with Facebook. This do…

Building Hyatt São Paulo’s Social Media Presence

June 28, 2010

Posted by Annia Vuolo

Edelman, Sao Paulo

Follow on Twitter @NiVuolo

Edelman Digital Brazil has been working for the Grand Hyatt São Paulo since 2009, when the team created official profiles on Twitter, YouTube and Facebook to establish relationships with users and engage with bloggers.

Edelman develops tips and trivia about where to hang out in São Paulo, concerts, movies, and encourages conversations about all the subjects related to the Hotel like its restaurants, the spa, the pub and the wine festivals. We want to position Hyatt as a credible source for wine and food.

Hyatt prefers to work with Facebook as it has a…

Samsung Movies At Home

June 21, 2010

Posted by Fabio Siqueira

Edelman, Sao Paulo

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Every day a new technology is developed but, on the other hand, consumers haven’t had time yet to analyze and understand all the differences. The rapid evolution of the electronic industry has demanded more savvy users and although there are lots of articles and tutorials available online consumers continue to be confused about how to take advantage of all the features offered nowadays.

In order to helping consumers better understand the differences between DVD and Blu-ray, Edelman created a campaign for Samsung called “Movies at Home”. We chose five influential blogger…

Making Wireless Printers Fashionable And Digital

May 25, 2010

Posted by Enric Llopart

Edelman, Barcelona

Follow on Twitter @enricllopart

HP asked Edelman Barcelona for an Influencer Marketing campaign which had the mission to position HP wireless printers as a sexy and fashionable technology to women and families through the previously uninterested lifestyle media and blogs. We also had to present wireless printing technology in a new and exciting way considering that it had been in the market for almost two years.

So we came with the idea of creating a fashion collection made from recycled printer wires and auctioning off the collection for a charity donation. The concept was: “wire is dead, let�…

What Are Mothers In Asia Up To Online?

May 24, 2010

Posted by John Kerr

Edelman, Singapore

Follow on Twitter @johnkerrnz

The Edelman Singapore team helped roll out a fascinating new piece of research The Secret Online Lives Of Mothers in Asia Revealed. It introduces a range of fascinating stats, but they all point to the same conclusion – mothers in Asia are media junkies!

For example:

Across the eight APAC markets surveyed, mothers spend on average 34 hours per week across media

More than half of their media time is spent on the internet

In fact, mothers in Malaysia and Taiwan cram more than 40 hours of media time per week int…

Adobe Creative Suite 5 Launches With Social Media

April 12, 2010

Posted by Katlen Tillman

Follow on Twitter @katlen

We took a few moments with Jennifer Deming, Group Manager and Content Strategy for the Creative Suite Business Unit to chat about the Adobe Creative Suite 5 (CS5) (client) launch on April 12th.

According to Deming, who led the Social Media efforts for this release, some key opportunities made it apparent that social media was the way to go, including:

The excitement of the release – Creative professionals within the online community have been waiting with anticipation.

The tools in place to measure – The acquisition of Omniture increased the p…

Getting Social With eBay

March 29, 2010

Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

Last week Edelman hosted a strategy session with our clients and partners at eBay and I had the opportunity to pull two of eBay’s social media leads aside for a quick chat. Richard Brewer-Hay has been with the company just over two years and has already brought a face to many of eBay’s social initiatives through his eBay Ink blog as well as his consistent engagement with eBay users in forums and nearly every community imaginable. Julie Haddon, a former Twitter employee who recently returned to eBay after working there from 2003-2006, has moved back to the i…

Fast – Cheap – Good. Pick Two.

March 26, 2010

Posted by Gregory Lipman

Edelman Digital, Chicago

Follow on Twitter @greglipman

(Shirt available on http://www.despair.com/)

About a month ago, I attended a brainstorm for a client looking for some new social media tactics to promote themselves. After some dialogue, I came to realize they were looking for “cheap” marketing ideas and saw social media tactics as a “tightwad marketer’s nirvana”. Unfortunately, the concept of Social Media = Fast & Cheap is spreading, doing harm to design and creativity on the web in general.

When your client challenges you to create an online initiative the first thing you need to do is ask if the �…

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Fast – Cheap – Good. Pick Two.

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