Tag Archives: client

Slim Jim Snaps into Facebook

June 2, 2011

Originally posted on Forbes.com.

In this Brand Innovator Spotlight, Brett Groom, VP Content Activation at ConAgra Foods shares how the CPG doubled down on Facebook for their Slim Jim brand and…

HP Launches TheNextBench.com – A Tech Community Built on the Heritage of Two Companies

September 1, 2010

Posted by Kristina Simpson

Edelman Digital, San Francisco

Follow on Twitter @hopmonkey

HP has come a long way from a tiny garage on Addison Avenue in Palo Alto where Bill Hewlett and Dave Packard took $538 in working capital and a Sears-Roebuck drill and built what is now the largest technology company in the world. When HP tasked Edelman Digital to build a website for its passionate tech enthusiast community, we looked at our own entrepreneurial heritage for inspiration. After all, Edelman came from humble beginnings as well – Daniel J. Edelman transformed his company from a one-man PR business to the leading independent global PR firm in world.

In 1949, Dan…

ConAgra Foods Adds Bloggers To Executive Training Program

August 11, 2010

Posted by Sarah Pagel

Edelman Digital, Chicago

Follow on Twitter @skpagel

Originally posted on ShePosts.

As a major player in the consumer packaged goods industry, ConAgra Foods (client) has been busy socializing many of their brands and building relationships with influential bloggers and online communities. To demonstrate the importance of these efforts, the company recently invited a panel of bloggers to speak at its Leadership Excellence Series. The invited bloggers spoke to more than 60 executives from various departments within…

Companies Leading Customer Service Via Twitter

August 2, 2010

Posted by Jessi Langsen

Edelman Digital, Chicago

Follow on Twitter @tokissthecook

In a world where consumers expect instant answers, here are six companies dedicated to helping in 140 characters or less.

Comcast

Many have argued that Comcast was the company who pioneered real time responses to customer service issues. The transition of Comcast’s original Twitter agent, Frank Eliason, was part of the inspiration for this post. Frank quickly became a web celebrity of sorts, standing for a new service directive in a very sensitive corner of the industry. Well done, Frank,…

My Kids Aren’t The Only Ones Who Finger Paint

July 26, 2010

Posted by Albert Lewis

Edelman Digital, New York

Follow on Twitter @al_lewisjr

My name is Albert and I paint on the train. I carry my brushes, canvas, colors, and all the paintings I’ve recently done. All in the palm of my hand. When I get to my stop I pack up and head out. There’s no easel, no sketchbook, no brushes or hassle. Just my finger, my phone, and the satisfaction of turning a basic sketch into a full-blown painting in the time it takes me to get from Grand Central to my stop.

Video

I still carry a sketchbook around but it’s more out of habit than…

Ben & Jerry’s: A Bold and Digital Reality

July 14, 2010

Posted by Libby Pigg

Edelman Digital, New York

Follow on Twitter @libbypigg

It’s not every day that a client asks you to create something that is meaningful, innovative, creative and fun.

Okay, with Ben & Jerry’s, it’s every other day. In keeping with Jerry Greenfield’s motto “If it’s not fun, then why do it” they have really outdone themselves this time.

Ben & Jerry’s is always looking for new ways to engage with their fans. They saw early success with their Facebook page which reached one million fans last year and is steadily growing.

Their…

HP Photosmart Video – Social Entertainment

July 9, 2010

Posted by Jonny Bentwood

Edelman Technology, London

Follow on Twitter @JonnyBentwood

Robbie Williams had it right when he sang ‘Let Me Entertain You’. When a firm wants to get a message across, it needs to be get across the noise for people to pay attention.

I particularly like the way mastercom explain their raison d’être:

It’s better to entertain than interrupt and disturb.

Well this is exactly what HP have done magnificently in their latest HP Hit Print video. The story behind this was explained…

MTV Uses TweetLevel To Find Their Next Twitter Jockey

July 7, 2010

Posted by Jonny Bentwood

Edelman Technology, London

Follow on Twitter @JonnyBentwood

The MTV generation are now 30-somethings sitting behind their computers getting on with work. If the teens of today want to see the latest music video they go to YouTube and not the TV.

So how does a company like MTV re-engage with the social media generation. The answer is to embrace it whole heartedly and not to fight the change. This is exactly what MTV are doing and I am proud that…

Tag Archives: client

Slim Jim Snaps into Facebook

My Kids Aren’t The Only Ones Who Finger Paint

HP Photosmart Video – Social Entertainment

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