Tag Archives: check.in

Digital Digest: July 12

How to Organize A Successful Meetup

While the social media world is a great place to forge connections with people. Eventually, you want to meet up with them IRL (in real life). Enter the meetup, an event geared to get to know your friends, likers, and followers in person. Mashable offers a how-to post.

Brands Offer Incentives for Location-based Check-ins

Now…

Check-In Or Watch Your Reputation Check-Out

Originally posted on Travis Murdock’s Blog.

Guide to location-based services, such as Foursquare and Gowalla, for PR and marketing professionals.

I checked in on Foursquare as I arrived at a networking event the other day and I was greeted with a free drink if I showed my phone to the bartender. My excitement grew when Foursquare notified me that the restaurant across…

Friday Five: Location-Based Social Networks

Arguably one of the most compelling pieces of the broader social networking boom has been the ability to take a relationship built online and move it offline or, at the very least, “online” to “in-person.” It’s the flipping of that paradigm that makes the latest wave of location-based social networking services so interesting. Users take their physical, offline location and put it online. While there is often a gaming aspect to this decision (users get points and badges as rewards for various levels of engagement), the broader goal is to draw attention to that…