Originally posted on Dave Fleet’s blog.
I don’t think it matters which form of communications you work in; “legal” often seems to be a pain point. It’s not surprising — their job is to manage risk for the organization, and public-facing communications activities (especially two-way ones) naturally offer an element of uncertainty. There’s a natural tension between the two.
Last night…
Earlier this summer, we took a look at a few different ways that hospitals have been using social media – or even what new networks could mean for future patient outreach. There are some hospitals and health centers that are ahead the pack, and the best example may be the Mayo Clinic.
The Mayo Clinic raised the bar in the past month, not only further committing resources to digital and social media efforts, but also by creating a first-of-the-field…
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