Originally posted on The Naked Pheasant.
Zynga, the fast-growing maker of Facebook games like FarmVille and Mafia Wars, has been
Tag Archives: Business
A New Approach to Advertising – Social Gaming
July 30, 2010
Social Organizational Architecture
July 13, 2010
Originally posted on Wilder Voices.
When it comes to figuring a company’s social architecture around social — where a social media team should reside in a company, there are several options, such as:
Centralize approach – One team manages all social media activities
Decentralized / Silo’d – Each BU owns their own Social Media P&L
Coordinated – One social media team tries to make sure everyone is aligned, but has no accountability
Hub and Spoke model Centralized…
Six Digital Trends To Watch
July 9, 2010
My colleague Steve Rubel and I wear many hats at Edelman. One of those hats is keeping an eye on the trends unfolding in real time and deriving meaning from them as they pertain to organizations and brands. Attached to this post is a slideshow where we identify what these trends are and at a high level how your organization needs to plan accordingly for them. They are:
Marketing in the age of streams
Your customers, consumers…
Edelman Toronto & mesh: Connect, Share, Inspire
May 24, 2010
“As a founding sponsor of mesh, Edelman was a supporter quite literally within five minutes of being introduced to the idea.” – Stuart MacDonald
For the past five years, Edelman Toronto has successfully partnered in launching and sustaining the mesh brand, Canada’s leading web 2.0 conference. In addition to handling the conference’s traditional and digital media outreach, accreditation, and interview scheduling,…
Making Your Company More Referable
May 12, 2010
Small businesses make up the bulk of the global economy and yet most small business owners are challenged to run their businesses, let alone marketing those businesses to gain new customers and expand.
John Jantsch of Duct Tape Marketing has been a leading expert in assisting small and medium-sized business owners find creative ways to market their companies. His first…
Why Social Sharing Is Bigger Than Facebook And Twitter
May 3, 2010
Originally posted on Harvard Business Review.
The digital landscape is being reshaped by the news that Facebook is opening up its social graph. Twitter, too, has made waves by acquiring companies that made third-party services for Twitter.
But if you take a closer look,…
Friday Five: On The Road
April 30, 2010
Your luggage is packed and you’ve kissed your loved ones good-bye. Plane Tickets? Check. Hotel and Car Rental Reservations? Check. Map? Check. Guidebook? Check. Those were the good ‘ol days of traveling and according to a CondeNast Traveler article last year they were still necessary evils of traveling. Well mobile technology has caught up and nowadays, it’s all you need.
These Are A Few Of Our Favorite Tools
April 16, 2010
Steve Rubel once told me that it’s less about the tools and more about the insights we derive from using them and he’s correct. However, I’m constantly being asked about some of the tools I like and/or would recommend. Over at Oneforty, (The unofficial app store for Twitter) you can now browse and create lists of some of the social technologies available (the lists are limited to what you can choose from Oneforty). However, it’s a nice way to share what you like and why with others as well as browse through…
