On any given day there are 750 tweets per second on Twitter for a total of 65 million tweets per day. With an overload of tweets daily it can be difficult to grasp what is really trending at any given moment. Use the tools below to quickly find current Twitter trends and trending conversations.
Trendsmap is an interactive map with real-time Twitter trends. It’s Twitter trends meets Google Maps and it is the fastest way to view trends at a…
Originally posted on Travis Murdock’s Blog.
Guide to location-based services, such as Foursquare and Gowalla, for PR and marketing professionals.
I checked in on Foursquare as I arrived at a networking event the other day and I was greeted with a free drink if I showed my phone to the bartender. My excitement grew when Foursquare notified me that the restaurant across…
Originally posted on Forbes.com.
Social networking started out as “things”–destination sites such as Facebook, Twitter and YouTube that we browsed through and used to connect with our friends, family and co-workers. Now, however, it is poised to become “everything.”
Just as water blankets the Earth’s surface area (and sustains life),…
Originally posted on Detto tra noi.
Anche se gli effetti della crisi economica mondiale si fanno sentire, sempre di più i consumatori chiedono alle aziende, ai brand e a se stessi di impegnarsi…
When it comes to driving positive brand awareness, it takes a lot of time and effort to maintain a company’s online reputation. Wikipedia says that a reputation is the opinion (or social evaluation) of a group, person or an organization based on certain criteria. With the dynamic nature of the social web and given that sharing content is as common as saying hello; it’s imperative for brands to monitor their reputation before a particular message or allegation becomes viral that probably shouldn’t have.
This…
The third quarterly Asia Pacific Digital Brand Index (DBI 10.2) shows Twitter has now established itself as the dominant online channel for news about technology brands across Asia. In October 2009, Twitter was only the number one online channel in India. Since then netizens in Australia, Indonesia, Malaysia, Singapore and Taiwan have also made the micro-blog service their favorite venue for sharing…
Originally posted on PRmoment.com.
Big businesses have risk aversion coded into their DNA. Structurally and culturally, they are often incapable of making a brave choice, and the right decision for any middle manager in a big corporation is almost always to do nothing.
In the communications and marketing disciplines, this manifests itself in truisms like the one that I heard a client repeat recently:…
(Starbucks is an Edelman client)
Twitter today launched Sponsored Tweets – its first foray into paid advertising. In a Q&A with Forbes.com, Steve Rubel, SVP, Director of Insights for Edelman Digital, details the potential impact of the platform for marketers.
What’s…
While there are a few definitions of media literacy, in a media effects class I took back in college I learned that media literacy means to have the aptitude to consume media, i.e., film, television, or traditional press, by using critical thinking filters to identify “misrepresentations.” They can range from manipulation in advertising including political propaganda, to discerning sensationalism from news, to distortion of race and gender in media narrative. Now if we look at what digital literacy encompasses, it includes the understanding of how to use digital…
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