Tag Archives: brand

Beauty Goes Geek

April 14, 2010

Posted by Lucy Davies

Edelman Technology, London

Follow on Twitter @LucyDesaDavies

Originally posted on The Naked Pheasant.

A few weeks ago luxury fashion brand Chanel announced to the world the launch of its ecommerce platform, becoming the latest premium brand to embark on an online sales strategy.

In the past, such brands have maintained a niche business model built around ‘exclusivity’ and an ‘aspirational lifestyle’ that was intended to be unattainable by the masses. Like season sales, online shopping was, and is still, very much perceived to have the ability to devalue brands. In an industry where exclusivity means every…

You Know Your Brand Is Socially Relevant When…

April 8, 2010

Posted by Michael Brito

Edelman Digital, Silicon Valley

Follow on Twitter @Britopian

Originally posted on Britopian

Consumers interact spontaneously with each other; and the brand is the core focus of each interaction.

Your content is being shared all over the interwebs without you even asking.

The meaning of the brand evolves; and you embrace it.

Consumers find and promote new uses of your brand and you don’t sue them.

Consumers develop a new language around the brand and you learn it.

Normal users become brand advocates and you love them for it.

A community is born and you participate in it.

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Brands Taking Action On The Social Web

web
March 23, 2010

Posted by Michael Brito

Edelman Digital, Silicon Valley

Follow on Twitter @Britopian

This post was originally published on Michael Brito’s blog Britopian.

There are many examples today where brands are listening to their customer’s feedback and making decisions. eBay (client), for example, recently launched PayPal Student Accounts which stemmed from continued frustrations among their customers who wanted family accounts. Intel simply gave away t-shirts to a community that was begging for them. Starbucks (client) not only solved a serious business problem of coffee spillage, but they also changed the customer experience for millions by creating the Star…

Friday Five: Building Engaging Facebook Fan Pages

December 4, 2009

Posted by admin

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Fan Pages continue to be the space for brands to communicate with users on Facebook. As Facebook updates its privacy guidelines for personal use and fan pages, engagement strategies will become modified to suit the needs and constraints of the service.

Initiate and Drive Dialogue

Interesting fact: If Facebook were a country, it would be the world’s fourth largest with over 350 million users. Tapping into this consumer base provides brands with an opportunity to engage with consumers where they want and, more importantly, where they are. Facebook should not…

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