Originally posted on The Naked Pheasant.
Zynga, the fast-growing maker of Facebook games like FarmVille and Mafia Wars, has been
Tag Archives: brand
A New Approach to Advertising – Social Gaming
July 30, 2010
Health. The New Green?
July 15, 2010
Originally posted on Campaign Asia.
For at least the last decade, the environment has taken center stage when it comes to issues in which consumers and employees think businesses need to take an active part. However, now it seems that the environment is not alone, and ‘health’ as an issue is just as important.
This is what we’ve found in Edelman’s second Health Engagement Barometer. Nearly three quarters (72 percent) of the 15,000 respondents to this survey…
Digital Digest: July 12
July 12, 2010
How to Organize A Successful Meetup
While the social media world is a great place to forge connections with people. Eventually, you want to meet up with them IRL (in real life). Enter the meetup, an event geared to get to know your friends, likers, and followers in person. Mashable offers a how-to post.
Brands Offer Incentives for Location-based Check-ins
Now…
Beer, Bands And Brands
July 1, 2010
Originally posted on The Naked Pheasant.
Festival season is about to kick off and while wellies and wet wipes are flying off the shelves, brands are adding the finishing touches to corporate sponsorship, sales promotions and experiential marketing activities.
Festivals have become synonymous with brands over the past five years or so. Set on…
Making Your Company More Referable
May 12, 2010
Small businesses make up the bulk of the global economy and yet most small business owners are challenged to run their businesses, let alone marketing those businesses to gain new customers and expand.
John Jantsch of Duct Tape Marketing has been a leading expert in assisting small and medium-sized business owners find creative ways to market their companies. His first…
5 Reasons Your Social Media Strategy Will Fail
May 12, 2010
Originally posted on AdWeek.
I’m normally an optimistic person and maybe I should have titled this “5 Tips to Make Your Social Media Strategy Succeed,” but sometimes pointing out the negative side of an issue is more effective. Nonetheless, here are five ways brands go wrong when creating social media strategies for their businesses:
You…
Quick Hits: May 6
May 6, 2010
Top 7 Flash Mobs Of All Time
Flash mobs aren’t a new trend but they certainly do seem to be gaining ground with brands. Social Times featured the 7 top flash mobs of all time this week and 5 of the videos were affiliated with a brand or organization. These flash mob videos have received between 500,000 to 21.5 million views. Another branded flash mob that happened recently was the
WOMMA Interview With David Armano
April 26, 2010
Originally posted on WOMMA.
WOMMA: After the social media hype is finally done, where do you see it fitting into the marketing profession?
David Armano: I don’t see it fitting neatly into the “marketing profession” and this is going to be challenge for organizations. That said, marketing will be a key element. Social media often touches customer service, PR, marketing, IT, and even HR responsibilities. I see the need for a center of excellence or “core team” in…
Confessions Of A Communicator
April 23, 2010
On behalf of myself as a professional communicator, I want to apologize.
If you are a company, I’ve misled you. If you are a consumer, I’ve used you. And as much as I’d like to change the future, there may be no turning back.
Somehow I managed to take the most engaging and exciting advancements in communications since Gutenberg and turn them into something cold. I took what used to be called “stories” and changed them into “content.” I used technology to communicate, and in doing so turned communication into something technological – not “read”…
Social Business Planning: Aligning Internal With External
April 21, 2010
Originally posted on Logic + Emotion.
Some small businesses start without a business plan, finding success in a breakthrough product or service early on and building upon that success organically. However, it’s inevitable that the venture will need to have a structured business plan put in place at some point if the business is expected to scale, expand and ultimately thrive. This well understood concept is the basis for what I’m informally labeling “social business…
