Dan Morrison is on a mission to change the world. More accurately, he’s on a mission to get others to help him change the world. He started Citizen Effect last fall to give everyday people the tools and networks they need to work directly with, and make a difference in communities around the world. He calls those who engage citizen philanthropists. We’ve taken on four projects at Edelman, and if you you follow me on Twitter, you’ll know that I’m an active and vocal convert.

Dan and his team have just launched Brackets With Benefits – a program that lets you play your brackets in the big US college basketball tourney, make a difference, and have the chance to win some sweet swag. We’re already in, as are the folks at LIVESTRONG. Hope you’ll consider doing the same, whether on your own, or as part of a team from your office or business.

Here’s how Dan explained it to me yesterday.