The following post is an excerpt from Edelman Consumer Marketing’s 12on12, a compilation of essays from some of our consumer marketing leaders around the globe. This is the third in a series of essays from the compilation. To read more essays from the 12on12 series, visit the Edelman…
Tag Archives: blogging
Compelling Branded Content is not an Extended TVC
February 2, 2012
Elderblogging and When a Senior Gets a Tumblr
June 13, 2011
Originally posted on Aging Online.
During the past several weeks, I’ve spent a bit of my off time researching the online activity of blogging — specifically how and where older people blog. The numbers might be bigger than you think. About 7 percent of people age 51 and up blog, according to the marketing and analytics company sysomos. If you focus on people who are more socially engaged, such as community volunteers, you’ll find even more bloggers, with as many as…
ConAgra Foods Adds Bloggers To Executive Training Program
August 11, 2010
Originally posted on ShePosts.
As a major player in the consumer packaged goods industry, ConAgra Foods (client) has been busy socializing many of their brands and building relationships with influential bloggers and online communities. To demonstrate the importance of these efforts, the company recently invited a panel of bloggers to speak at its Leadership Excellence Series. The invited bloggers spoke to more than 60 executives from various departments within…
Samsung Movies At Home
June 21, 2010
Every day a new technology is developed but, on the other hand, consumers haven’t had time yet to analyze and understand all the differences. The rapid evolution of the electronic industry has demanded more savvy users and although there are lots of articles and tutorials available online consumers continue to be confused about how to take advantage of all the features offered nowadays.
In order to helping consumers better understand the differences between DVD and Blu-ray, Edelman created a campaign for Samsung called “Movies at Home”. We chose five influential…
Health Digital Check-Up: Places You Might Not Know To Find Health Online
May 11, 2010
Dave Levy and I decided to mix things up this week to provide different perspectives on our respective weekly posts – you can expect a Health focused Friday Five from him later this week.
Consumers are becoming more open about their personal health with social media poised as the medium of choice for this gathering groundswell. Everything from chronic conditions to annual goals to insurance questions have found a home among virtual friends online. Today’s update reflects five…
SOBCon2010, Here We Come
April 29, 2010
This Friday through Sunday David Armano, Rick Murray and I will be attending SOBCon2010 in Chicago. SOBCon is a think tank of some of the most brilliant minds in the digital world. Chris…
Dad Bloggers Deserve Respect
April 7, 2010
As the dad blogging community grows, the buzz around it is increasing. Since moms have shown themselves as a force in the blogosphere, speculation is emerging over whether dad bloggers will be a force in their own right.
I’ll go ahead and say it: dads are coming up, and brands need to understand how to engage the community successfully.
Being Daddy in a World of Mommies
First let’s put the modern-day dad in context. Dads who blog about fatherhood are by implication active in the lives of their children. As a father I can attest to the uncomfortable…
Don't Call Me Mommy (Unless I Birthed You)
March 13, 2010
At Edelman, we receive a lot of pitches from bloggers looking to connect with the brands we represent. With some bloggers now making six figures from their blogs, this isn’t going to stop anytime soon, and it’s no surprise that there are now multiple conferences focused on the business of turning blogs profitable.
An article by Jennifer Mendelsohn in tomorrow’s New York Times Style Section (posted online today) profiles Bloggy Boot Camp, a professional blogging seminar targeted…
