As if it weren’t enough that dads are finally getting their own conference, or being recognized by popular parenting sites as being part of the parenting discussion, it also appears that dads are now able to mobilize as a serious force for social good.
As part of Movember, the annual charitable giving drive when men grow…
To ensure that your voice is heard by the right audiences, you need to identify the right influencers – your digital stakeholders – in key markets. They are the voices online who understand your client’s issues or industry, are open to engagement, influence discussion, and are seen as trustworthy resources by their peers. Companies can align their influencer engagement efforts to strategic objectives by building solid relationships online and turning them from stakeholders into partners, or influencers who take an action on your company’s behalf.
Here are a few ways…
Originally posted on Seldom Seen Kid.
The London Bloggers Meetup took place on Wednesday, the PR edition aimed to address concerns and questions about the relationship between bloggers and PRs with a debate featuring representatives of both sides.
UPDATE: In my excitement I forgot to add Edelman sponsored the event 
Alas,…
Every day a new technology is developed but, on the other hand, consumers haven’t had time yet to analyze and understand all the differences. The rapid evolution of the electronic industry has demanded more savvy users and although there are lots of articles and tutorials available online consumers continue to be confused about how to take advantage of all the features offered nowadays.
In order to helping consumers better understand the differences between DVD and Blu-ray, Edelman created a campaign for Samsung called “Movies at Home”. We chose five influential…
The Edelman Singapore team helped roll out a fascinating new piece of research The Secret Online Lives Of Mothers in Asia Revealed. It introduces a range of fascinating stats, but they all point to the same conclusion – mothers in Asia are media junkies!
For example:
Across the eight APAC markets surveyed, mothers spend on average 34 hours per week across media
More than half of their media time is spent on the internet
In fact, mothers…
The launch of the Apple iPad has created a “gold rush” for content developers. As with the launch of the iPhone app’s, the iPad versions are going to soon saturate the market, and anyone considering developing one should do it quickly. iPad consumers are clamoring for content, but their search is going to get harder as the choices become more robust.
As the dad blogging community grows, the buzz around it is increasing. Since moms have shown themselves as a force in the blogosphere, speculation is emerging over whether dad bloggers will be a force in their own right.
I’ll go ahead and say it: dads are coming up, and brands need to understand how to engage the community successfully.
First let’s put the modern-day dad in context. Dads who blog about fatherhood are by implication active in the lives of their children. As a father I can attest to the uncomfortable…
As with any industry that’s in a near-constant state of flux, the words we use within the social media space tend to get outdated quickly. Some of today’s terms are hold-overs from years of PR practice, while others were coined offhandedly with a surprising amount of stickiness. Regardless of their origin, here are five words we’d like to see removed from the social media lexicon.
If you caught Danielle Wiley’s post…
Contact Us Copyright © 2008-2011 Edelman Digital, a Daniel J. Edelman Company. All rights reserved.