Tag Archives: blogger

The Implications of Paywalls – Part 1: SEO & Social Sharing

In today’s post, Emma Gannon analyzes the impact of paywalls on the online media from a perspective of SEO and Social Sharing. Part Two will study Monetizing Content and Content Curation. Look for the second part next week.

As the media world continues to evolve with new communication platforms, traditional outlets are increasingly making the transition to digital resulting in a shift in user consumption behavior. While the significance of print media is diminishing, the robust environment of digital content creation and sharing has driven search…

End Predatory Blogger Programs

You may or may not have seen the post today by Liz Gumbinner of Mom-101 regarding mom bloggers working for free. If you haven’t already read it, I’d encourage you to do so. Liz makes some fantastic points about an emerging theme in the parenting blogger community: marketers don’t respect us enough to pay us for our time.

Recently influential bloggers such as Liz have become…

SXSW Essentials: Practical Guidance On Blogger Disclosure And FTC Guidelines

There were hundreds of interactive panels at South by Southwest (SXSW). The session on blogger disclosure and credibility may not have had any fancy prognostications about the future of the real-time web or grand reveals of bold creative insights, but the practical, straightforward guidance on the do’s and don’ts for blogger engagement was among the most important exchanges of the entire conference.

Ever since the FTC unveiled new guidelines for disclosure, there has been a lot of uncertainty about how the guidelines…