Tag Archives: blog

The Implications of Paywalls – Part 1: SEO & Social Sharing

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February 6, 2012
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Posted by Emma Gannon

Edelman Digital, London

Follow on Twitter @emgan

In today’s post, Emma Gannon analyzes the impact of paywalls on the online media from a perspective of SEO and Social Sharing. Part Two will study Monetizing Content and Content Curation. Look for the second part next week.

As the media world continues to evolve with new communication platforms, traditional outlets are increasingly making the transition to digital resulting in a shift in user consumption behavior. While the significance of print media is diminishing, the robust environment of digital content creation and sharing has driven search…

Elderblogging and When a Senior Gets a Tumblr

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June 13, 2011
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Posted by Jamie Carracher

Edelman Digital, Washington D.C.

http://www.aging-online.com/

Follow on Twitter @JamieCa

Originally posted on Aging Online.

During the past several weeks, I’ve spent a bit of my off time researching the online activity of blogging — specifically how and where older people blog. The numbers might be bigger than you think. About 7 percent of people age 51 and up blog, according to the marketing and analytics company sysomos. If you focus on people who are more socially engaged, such as community volunteers, you’ll find even more bloggers, with as many as…

The Social Business Manifesto

May 25, 2010
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Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

Originally posted on Logic + Emotion.

Way back in 2005, I came across a blog. Not just any blog—it was called “The Social Customer Manifesto”. I found it to be so interesting and compelling, that it was one of the first blogs I left a comment on (I had mostly been a passive observer prior to this). Five years later and I feel like I’ve come full circle as the author of that blog (who I’ve come to know),

Health Digital Check-Up: Places You Might Not Know To Find Health Online

May 11, 2010
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Posted by Jessi Langsen

Edelman Digital, Chicago

Follow on Twitter @tokissthecook

Dave Levy and I decided to mix things up this week to provide different perspectives on our respective weekly posts – you can expect a Health focused Friday Five from him later this week.

Consumers are becoming more open about their personal health with social media poised as the medium of choice for this gathering groundswell. Everything from chronic conditions to annual goals to insurance questions have found a home among virtual friends online. Today’s update reflects five…

Tools And Techniques To Manage Your Online Reputation

May 3, 2010
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Posted by Michael Brito

Edelman Digital, Silicon Valley

Follow on Twitter @Britopian

When it comes to driving positive brand awareness, it takes a lot of time and effort to maintain a company’s online reputation. Wikipedia says that a reputation is the opinion (or social evaluation) of a group, person or an organization based on certain criteria. With the dynamic nature of the social web and given that sharing content is as common as saying hello; it’s imperative for brands to monitor their reputation before a particular message or allegation becomes viral that probably shouldn’t have.

This…

Health Digital Check-Up: When Traditional Health Media Gets Digital

March 30, 2010
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Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

Earlier this month, international news agency Reuters announced new guidelines for how its reporters should behave on social networks. This sparked a great conversation about how the media, and for our value, health media, is changing its game in the digital era. This week’s edition of HDCU takes a look at a few traditional media mainstays in the health space and how they have jumped into online engagement or conversation.

Ed Silverman

Ed…

Friday Five: Google Reader Can Feed Your Information Appetite

February 19, 2010
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Posted by Jessi Langsen

Edelman Digital, Chicago

Follow on Twitter @tokissthecook

Keeping up with various information sources via RSS feeds has become a daily (if not hourly) part of the day for many of us. Whether keeping up with a certain journalist’s blog or Twitter feed, looking for partners for an upcoming program or keeping a pulse on a particular topic or industry, the appetite for feeds is one that only grows with time. But with so much information coming in, keeping it organized can be tricky and finding what you’re looking for can seem daunting.

Google Reader is a tool that,…

Google Wave: Explanation Vs. Anthropology

November 12, 2009
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Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

Disclosure: Wave was created by Google, a competitor of Microsoft, an Edelman client.

The human understanding of communication has always been send-receive, speak-listen, post-read. At its most fundamental nature, this back-and-forth protocol is what we have lived with since a primitive era. Leave a message on the cave wall for someone else to come and find. Write a letter, send it off by ship and wait weeks for the answer. Type out an e-mail and press send; see an unopened item in the inbox, open, read, reply, repeat.

Our newest technologies and platforms,…

We Are Not A "Lost Generation"

October 11, 2009
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Posted by Amanda Mooney

Edelman Digital, Chicago

Follow on Twitter @amandamooney

Today, as I waded through a stack of magazines to read a week’s worth of news and editorial, I was sad to see the cover of one of my favorite publications with a headline reading “The Lost Generation” and inside, a story warning about the “enduring harm” young people face in this economy.

“Bright, eager — and unwanted. While unemployment is ravaging just about every part of the global workforce, the most enduring harm is being done to young people who can’t grab…

Making Newspapers Matter: The Tragic Value Of Content

February 24, 2008
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Posted by Gary Goldhammer

Follow on Twitter @g24khamr

This post was originally published in Below the Fold, Gary Goldhammer’s personal blog.

“Hey Gary: After a year of unanswered e-mails to the editor of the Portland Press Herald pleading for better local reporting and editing … I started a blog a month ago…” T.C. Munjoy
One more blog in the world is not the end of traditional journalism. Even the target of Mr. Munjoy’s citizen reporting, the Press…