Originally posted on the goodpurpose blog.
QR codes—offline hyperlinks—were invented in Japan in the 90s, and in the past year we’re finally seeing them crop up everywhere in the U.S. Best Buy [disclosure: Edelman client] got on board last fall by adding QR codes to its product-information tags, and Macy’s followed suit in…
When we talk about trends in the Digital space it’s easy, even convenient, to start assigning responsibility for that movement to whoever happens to be leading the charge that minute. What’s worth noting is that a trend never really belongs to a platform, it belongs to the people wielding it. With that in mind, I present five macro trends to watch. In these cases, it’s now brands driving much of the innovation rather than resting until a platform mutates itself.
Originally posted on Logic + Emotion.
Some small businesses start without a business plan, finding success in a breakthrough product or service early on and building upon that success organically. However, it’s inevitable that the venture will need to have a structured business plan put in place at some point if the business is expected to scale, expand and ultimately thrive. This well understood concept is the basis for what I’m informally labeling “social business…
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