Last year, in celebration of the 25th anniversary of their “New York Super Fudge Chunk” flavor, Ben & Jerry’s aligned its summer sampling program with the culturally relevant Food Truck craze – you can’t walk down the street of any major U.S. city without seeing one. The program ran in New York City and Boston giving fans an active voice in determining the tour stops by using social media platforms to tell Ben & Jerry’s where THEY wanted the truck to deliver FREE ice cream.
At the completion of the program the results were so successful that Ben & Jerry’s…
