Have you ever been asked in an interview, “Facebook or MySpace?” Well, I had to explain during my interview with Phil Gomes, senior vice president for Edelman Digital, my many reasons for favoring Facebook.
And that is how my journey at Edelman Digital began nearly nine months ago. For the first six months, I worked on Edelman’s
When we talk about trends in the Digital space it’s easy, even convenient, to start assigning responsibility for that movement to whoever happens to be leading the charge that minute. What’s worth noting is that a trend never really belongs to a platform, it belongs to the people wielding it. With that in mind, I present five macro trends to watch. In these cases, it’s now brands driving much of the innovation rather than resting until a platform mutates itself.
My colleague Mitzi Emrich recently caused a micro-
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