This post was originally published on Trevor Young’s blog PR Warrior.
For companies and organisations already reeling from a year in which Australian consumers embraced the social web in massive numbers and with greater levels of intensity, 2012 promises more of the same but with some potential break-out trends.
So how should marketers approach 2012?
What…
The third quarterly Asia Pacific Digital Brand Index (DBI 10.2) shows Twitter has now established itself as the dominant online channel for news about technology brands across Asia. In October 2009, Twitter was only the number one online channel in India. Since then netizens in Australia, Indonesia, Malaysia, Singapore and Taiwan have also made the micro-blog service their favorite venue for sharing…
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