Taking lead from our colleagues in EMEA, we wanted to share some data about social media use and trends across our region. Some key insights:
As in Europe, Facebook dominates the APAC landscape with strong presence in 9 out of the 13 countries featured in the map.
Having said that, the North Asian countries do have a strong…
Originally posted on Campaign Asia.
For at least the last decade, the environment has taken center stage when it comes to issues in which consumers and employees think businesses need to take an active part. However, now it seems that the environment is not alone, and ‘health’ as an issue is just as important.
This is what we’ve found in Edelman’s second Health Engagement Barometer. Nearly three quarters (72 percent) of the 15,000 respondents to this survey…
The Edelman Singapore team helped roll out a fascinating new piece of research The Secret Online Lives Of Mothers in Asia Revealed. It introduces a range of fascinating stats, but they all point to the same conclusion – mothers in Asia are media junkies!
For example:
Across the eight APAC markets surveyed, mothers spend on average 34 hours per week across media
More than half of their media time is spent on the internet
In fact, mothers…
The third quarterly Asia Pacific Digital Brand Index (DBI 10.2) shows Twitter has now established itself as the dominant online channel for news about technology brands across Asia. In October 2009, Twitter was only the number one online channel in India. Since then netizens in Australia, Indonesia, Malaysia, Singapore and Taiwan have also made the micro-blog service their favorite venue for sharing…
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