This week’s installment is a list of Edelman “tour guides” whose tweets will deliver the latest news from Austin. Check back here for the latest in long form (i.e.: 140 characters or more). You can also keep track of the conference conversation by watching the #SXSW hashtag.

Rick Murray

Rick is the global leader for Edelman Digital and has the perspective to match. You can read his POV on attending the conference here. He’s a natural connector that will give you the play by play of panels and let you know the upcoming trends in different social arenas.

David Armano

David and his hat have become synonymous with SXSW. His Twitter stream can be counted on to relay the ins, outs and behind-the-scenes happenings for the next few days of tech a la Texas.

Michael Krempasky

Michael is the EVP of Edelman’s Digital practice in Washington DC. He’s already on the ground in Austin observing the tone of the conference and the interest points of attendees.

Suzanne Marlatt

Suzanne is Edelman’s Community Manager and an Austin regular. This is her first time attending SXSW and will be checking in regularly.

Lizz Kannenberg

Lizz is the member of this list who’s actually attending the arts and music counterpart to this weekend’s interactive conference. Starting Wednesday of next week, Lizz will be keeping tabs on trends in entertainment and the creatives our teams can look out for as the next set of pop culture influencers.