“Pinning” has rapidly become a buzzword in social media and it’s taking consumers, as well as brands, by storm. Joining the ranks of prominent sites, such as Facebook, Twitter and Tumblr, Pinterest has brought attention to social interest sharing, with a visual platform as the core feature.
Differing from social media sites that focus on status updates and current events, Pinterest is viewed as a “digital corkboard” for users to share, discover and engage with a community that expands beyond people they know in real life. According to Comscore, Pinterest pulled in…

