Tag Archives: app

If You Like It, Put a Pin On It

“Pinning” has rapidly become a buzzword in social media and it’s taking consumers, as well as brands, by storm.  Joining the ranks of prominent sites, such as Facebook, Twitter and Tumblr, Pinterest has brought attention to social interest sharing, with a visual platform as the core feature.

Differing from social media sites that focus on status updates and current events, Pinterest is viewed as a “digital corkboard” for users to share, discover and engage with a community that expands beyond people they know in real life.  According to Comscore, Pinterest pulled in…

Ben & Jerry’s: A Bold and Digital Reality

It’s not every day that a client asks you to create something that is meaningful, innovative, creative and fun.

Okay, with Ben & Jerry’s, it’s every other day. In keeping with Jerry Greenfield’s motto “If it’s not fun, then why do it” they have really outdone themselves this time.

Ben & Jerry’s is always looking for new ways to engage with their fans. They saw early success with their Facebook page which reached one million fans last year and is steadily growing.

Their…

Should Government Bodies Build Apps?

BBC News has revealed that the British Government has spent, or proposed to spend, somewhere between £10,000 and £40,000 on developing phone applications. One of the apps, a job seeker’s tool, has been downloaded 50,000 times and a Motoring Masterclass application proposed by the Driver and Vehicle Licensing Agency sounds genuinely unique and useful in that it calculates fuel efficiency, tracks the proximity of a highway rescue organisation, and can be used as an emergency hazard light -…