This post was originally published on David Armano’s blog Logic + Emotion.
The scale below shows the many stages one has to go through in order to become a bona fide self-righteous jerk in social media. Still, there are many people who aspire to reach this peak, but fall short in executing against it. Given this observation, I thought it would be worthwhile to piece together a few best practices which will ensure your status…
Social data and insights are imperative to understanding how consumers engage with our content. It’s also imperative for understanding how our consumers react to our product when talking to their respective online networks. The more intelligence we have on the consumer, the smarter our communications strategies will be and, even more importantly, the better our products will be for them to consume.
Fewer places offer as much data on the consumer as Facebook. With an astounding global user base topping 800 million, Facebook is a treasure trove of consumer data just waiting to…
Last week, the Dachis Group launched a tool called the Social Business Index. Fundamentally, the Social Business Index attempts to determine a brand’s social business prowess. According to the firm’s press release, the Social Business Index “provides ongoing real-time ranking, analysis, and benchmarking of Social Business adoption and performance of the most connected and engaged companies”…
Measuring social media is the hot-button topic facing digital communications in 2011 and is likely to be every year until we land on a standardized approach. How do we set up measurement frameworks? Are we tracking things that ladder up to a broader business and communications objective? How often should we be measuring? Can we measure accurately when the standards keep changing?
The questions are always the same, no matter the platform or channel (Facebook, Twitter, YouTube, Flickr, etc.) under consideration for a communications effort. Digital marketers are searching for the…
When we talk about trends in the Digital space it’s easy, even convenient, to start assigning responsibility for that movement to whoever happens to be leading the charge that minute. What’s worth noting is that a trend never really belongs to a platform, it belongs to the people wielding it. With that in mind, I present five macro trends to watch. In these cases, it’s now brands driving much of the innovation rather than resting until a platform mutates itself.
If you’re a regular on Twitter, you understand the importance of a URL shortener. With only 140 precious characters, filling them with a long, awkward URL is just wasteful. Even though a few of these shortening services were created pre-Twitter, they have become popular as the micro-blogging service has.
Some provide you with analytics and tracking, and some simply give you a shorter URL. Check out a few of the URL shorteners that we’ve come across lately:
As…
This is part 2 in the video tools series. Read part 1 here.
If you do any work on the other side of the play button – as a video content creator or curator – you’ll want to know about some tools to help you manage your video content.
These tools generally focus on two functions:
Distribute: The more sites that host your video, the better its reach. The challenging task of publishing to and managing multiple accounts is much easier with…
Disclosure: The tools below are resources we have come across lately and are exploring.
Last week Suzanne shared a few tools to help you find new folks to follow on Twitter to kick-off a new focus on tools and resources for online engagement. I wanted to continue this trend by introducing you to a few blog analytics tools!
Before we dive in, it’s important to note that you should have an idea of how you will measure blogging success and what metrics you will use to measure…
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