Tag Archives: advertising

Spotify Apps and Partnerships

Originally published on Seldom Seen Kid.

Spotify has confirmed the launch of their apps offering.  The Swedish-founded music streaming service, is working with eleven partners to expand service offering. These eleven partners are listed below (note: hyperlinks will direct to Spotify Apps):

Billboard

Health Digital Check-Up: The Breakdown on Unbranded Sites

While the ambiguous regulatory environment has generally stymied online communications for the healthcare industry, unbranded disease education websites have provided an opportunity to maximize reach, engagement and innovation of online initiatives without contravening existing FDA regulations.

As evidenced by recent warning letters issued to pharmaceutical companies about unbranded websites, in the eyes of DDMAC, the distinction between branded and unbranded is…

A New Approach to Advertising – Social Gaming

Originally posted on The Naked Pheasant.

Zynga, the fast-growing maker of Facebook games like FarmVille and Mafia Wars, has been

Quick Hits: May 13

Twitter to Launch “Business Center”

Twitter is inviting a select group of businesses to beta test its new “Business Center”. This new tool is designed to allow businesses to set up company profiles and have multiple users tweet on its behalf.  Most significantly, for the first time companies will be allowed to receive direct messages from anyone….even if the company…

A Q&A With Steve Rubel On Twitter's New Advertising Platform

(Starbucks is an Edelman client)

Twitter today launched Sponsored Tweets – its first foray into paid advertising. In a Q&A with Forbes.com, Steve Rubel, SVP, Director of Insights for Edelman Digital, details the potential impact of the platform for marketers.

What’s most surprising about Twitter’s Ad platform?

What’s…

Making The Case For Free

The future of newspapers may well be in Colorado, once home to the late “gonzo journalism” provocateur Hunter S. Thomson and today home to no less that 12 free dailies. All of these papers are very local, and perhaps more importantly, successful. This trend is even more interesting in light of tough times at the “real” state papers like the Rocky Mountain News and the Denver Post.

This isn’t a Colorado-only phenomenon. Palo Alto, Calif., in the heart of Silicon Valley and arguably Ground…

Friday Five: Building Engaging Facebook Fan Pages

Fan Pages continue to be the space for brands to communicate with users on Facebook. As Facebook updates its privacy guidelines for personal use and fan pages, engagement strategies will become modified to suit the needs and constraints of the service.

Initiate and Drive Dialogue

Interesting fact: If Facebook were a country, it would be the world’s fourth largest with…