This is part 2 in the video tools series. Read part 1 here.
If you do any work on the other side of the play button – as a video content creator or curator – you’ll want to know about some tools to help you manage your video content.
These tools generally focus on two functions:
Distribute: The more sites that host your video, the better its reach. The challenging task of publishing to and managing multiple accounts is much easier with…
Originally post on The Steve Rubel Stream.
Last week in LA I had a chance to visit Idealab, an incubator that pioneered pay-per-click advertising a decade ago. The purpose of my visit was to meet CEO Bill Gross and his team and to learn more about TweetUp, an innovative new service that, I believe, has a great shot of creating a demand-driven ad network around Twitter.
(Idealab,…
Flash mobs aren’t a new trend but they certainly do seem to be gaining ground with brands. Social Times featured the 7 top flash mobs of all time this week and 5 of the videos were affiliated with a brand or organization. These flash mob videos have received between 500,000 to 21.5 million views. Another branded flash mob that happened recently was the
(Starbucks is an Edelman client)
Twitter today launched Sponsored Tweets – its first foray into paid advertising. In a Q&A with Forbes.com, Steve Rubel, SVP, Director of Insights for Edelman Digital, details the potential impact of the platform for marketers.
What’s…
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