Lisa Auslen, executive vice president in Silicon Valley, explains how Edelman ensured the successful launch of Adobe’s Creative Suite 5 (CS5) by conveying the benefits of open technology for creativity, self-expression and the free flow of ideas. If you watch the video closely, you’ll notice several themes emerge which are pillars for every communication and engagement strategy:
Mobilize your “actionists”: These are your most vocal supporters which will take action on your behalf.
Tell…
Seemingly overnight the Information Superhighway (does anyone call it that anymore?) became littered with potholes. In the last week Apple sold nearly 500,000 iPads, none of which support key technologies that we have come to rely on, including Adobe Flash, Windows Media and others. (Adobe and Microsoft are Edelman clients.)
For the last week I have been using my iPad as my primary device. I enjoy the slate format and think it’s the next big thing for computing – one that will see lots of winners….
We took a few moments with Jennifer Deming, Group Manager and Content Strategy for the Creative Suite Business Unit to chat about the Adobe Creative Suite 5 (CS5) (client) launch on April 12th.
According to Deming, who led the Social Media efforts for this release, some key opportunities made it apparent that social media was the way to go, including:
The excitement of the release – Creative professionals within the online community have been waiting with anticipation.
The tools in place to measure – The acquisition of
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