Strategic planning has a critical (and growing) role in how we practice digital communications. As a multidimensional discipline, it helps align relevant insights and find specific opportunities for brands. Whilst doing that, it serves as a conduit between creative, the client and the consumer.
Nevertheless, the function and role of planning is not always clear. The question remains: “So what exactly do planners do?” Being a recent arrival to the Planning model, I too initially struggled to understand it, but over time and experience I’ve figured out the basics.
Facebook shuts down its Gifts service, a new competitor for Snapchat and more of the latest digital news.
Facebook to Shut Down Gifts Service
Facebook will be shutting down their Gifts program on August 12. This service, originally launched in 2012, allowed users of the social network to purchase presents and gift cards for their friends. Facebook promises to leverage their learnings to identify new ways businesses and developers can help drive web sales.
Instagram Quietly (and Slowly) Launches Snapchat Rival, Bolt
Bolt, Instagram’s new one tap photo mess…
If only we could know the future direction of social media with certainty. Unfortunately, it’s impossible to know for sure, which was why Adweek brought together a panel of guest experts, as well as hundreds of social media professionals, for its first #AdweekChat this past Wednesday. Our own David Armano joined as a guest expert to discuss the topic: “How are social networks evolving?” We asked David about his takeaways in this week’s Friday5:
1. Did any major themes surface throughout the chat?
One overarching theme that bubbled up was the idea tha…
Facebook mobile advertising revenue skyrockets, an iPad app takes selfies to a new dimension and more of the latest digital news.
Facebook Revenue Jumps 61% on Mobile Ad Strength
Facebook blew away investors for the ninth straight quarter with the release of their quarterly earnings report this week. Advertising revenue at the company saw a 67% year-over-year increase, with mobile advertising growing 151%. Key to their reported successes, the social network is finding ways to monetize mobile browsing worldwide and increase their share of the advertising market.
Keeping track of all the major updates across social media can be daunting even for the most tuned-in digital people. Here to help is this week’s Friday5 looking at some of the most recent updates to the major social media platforms. These tools are great ways to help Community Managers reach and engage more of their community.
1. Twitter Amplify
Twitter’s Amplify service is moving out of the garage and into the fully-functioning real world. Historically, the Twitter Amplify service has been used by major…
Snapchat adds geofilters, Pinterest revises follow feature and more of the latest digital news.
Snapchat Adds Geofilters for Quick Image Location Tags, And a New Revenue Possibility
Popular messaging platform Snapchat now offers customized image filters depending on user location. This new feature could potentially evolve into a revenue source for Snapchat, with a few geofilters featuring Disneyland and other heavily branded locations. Location services must be enabled to activate these new filters.
Pinterest Makes It Easier to Follow E-commerce Brands
Pinterest is t…
We all got a kick out of the #WorldCup, and Twitter showed it. As the FIFA World Cup excitement unfolded in Brazil, it also played out on the social media platform in a big way: fans across the globe discussed every exhilarating and emotional moment as it happened.
After all of the 64 thrilling matches, including Sunday’s dramatic final, Twitter compiled the numbers and released some pretty impressive-sounding statistics to illustrate just how massive the conversation has been since the start of the World Cup on June 12.
1. There were 672 …
On June 5, Facebook addressed widespread frustration from brands who have seen a significant decline in organic reach via a Q&A on the topic authored by Facebook Head of Ads Product Marketing Brian Boland. In this edition of Friday5, we analyze Facebook’s core answers and provide some additional perspective.
1. Why is organic reach declining?
Facebook’s answer is two-fold. First, mobile technology created an explosion of content from everyone (users and brands), which leads to the second reason: incre…
Facebook changes their algorithm for videos, Twitter tests their new “retweet with comment” feature and more of the latest digital news.
News Feed FYI: Showing Better Videos
On Monday, Facebook announced a few changes to their algorithm that will affect how videos are weighted on a user’s Timeline. Metrics including how long a user has watched a video, engagement and views will now be considered. As a result of this algorithm, users who engage with videos and have a longer viewing duration will be exposed to more video content. Luckily, Facebook has recently started …
We spend a quarter century of our lives – maybe even more – training, conditioning, and educating ourselves to be self-sufficient, hopefully even productive, members of the “real world.” That’s a great deal of time and energy that, if used effectively, can lay the groundwork for success.
Over the past three days, some of the most successful people in the PR and media industry, along with some of the most esteemed educators, came together at the 2014 Academic Summit in Chicago to discuss how to teach and prepare the next generation of PR pros to be the future leaders…