Welcome to Edelman Digital

Edelman Digital is the world’s first and largest global social agency. We leverage the industry’s best talent, combining insight driven business strategy with flawless program execution. This leads to measurable results for our clients and tangible value for their stakeholders. 

Welcome to the Era of Surround Storytelling

Picture this: You wake up. You check your phone. You take it to the bathroom. (Yes, you do.) You see an Instagram of a hat. You like it. Or heart it. (Whatever that little icon means.) You go outside. You see a giant ad on the side of a bus. It’s a picture of a hat. It says, “Next Stop, Your Head.” You turn the corner and you see a truck. What’s it selling? Hats (of course). You follow it on Twitter, where a profile of a hat informs you it’s been “throwing shade since 2013.” LOL, hat truck, LOL. At work, you click on a list of “100 Bald Guys Who Can Still Look …

Facebook launches Snapchat competitor and Twitter expands offerings for live media partners

Facebook launches Snapchat competitor, Twitter expands offerings for live media partners and more of the latest digital news.

Facebook Launches Snapchat Competitor Slingshot, for Real This Time

On Tuesday, Facebook officially launched Slingshot, a Snapchat-like app for sharing disappearing messages. The app differs from Snapchat primarily because it requires users to reply with a message before they’re able to unlock messages from friends. Slingshot accounts are tied to cellphone numbers, and do not require Facebook accounts for use.

Twitter Acquires SnappyTV to Expan…

Friday5 | What’s in a Name?

What’s in a name? In Shakespeare’s Romeo and Juliet, Juliet argues—more or less—that a name is nothing more than a convention to identify a person, or more broadly a noun. A rose by any other name still retains the sweet smell of a rose, right? But in today’s world a name has a little more weight and could mean the potential to lose millions of dollars in trademarked merchandise—just ask the NFL’s Washington Redskins. The well-established sports team had its trademark protection canceled this past week when the U.S. Patent and Trademark office revoked it, calling t…

World Cup Ad and New Platform from Google

A behind the scenes look into the recent Beats by Dr. Dre spot, Google’s newest platform for businesses and more of the latest digital news.

Behind the Scenes of the Beats by Dr. Dre World Cup Commercial

Last week, Beats by Dr. Dre unveiled a five-minute spot featuring a range of athletes and guest stars ahead of the World Cup. The film, which was produced similarly to a music video rather than a traditional commercial, has received nearly 10 million views on YouTube. Take a behind-the-scenes look into the making of video.

Google’s Launches New Platform to Co…

Friday5 | Your Next Campaign Hashtag

By now, almost everyone knows the potential of hashtags to destroy or create an amazing campaign. It has become a critical part of any social media activation to select a good hashtag that not only follows best practices but also captures the theme, messaging or call to action of the campaign. You’ll need to choose a concise, conversational and memorable hashtag while avoiding hashtag hijacking. This can be a painstaking and nerve-racking exercise.

Of course it’s best to brainstorm during the planning stage with a variety of people but there’s also a few online resource…

New Page design from Facebook and Instagram introduces additional photo filters

Facebook rolls out a new Page design, Instagram introduces improved photo filters and more of the latest digital news of the week.

Facebook Rolls Out One-Column Timeline Design to All Pages

Facebook has announced a new desktop look for Pages that will be rolled out worldwide by the end of this week. After completing a tour of the new design, admins can switch to the new design immediately. Page admins will also have the ability to track ad information including new Likes, unread notifications and messages anywhere on the page, compare performances of Pages similar to their…

Friday5: Win the Social Media Battle During the World Cup

The 2010 World Cup in South Africa was one of the first international sporting events since the global explosion of social media. In the four years since, online citizens around the world have matured in terms of setting the stage to make this year’s matches one of the biggest social media events of the year. Fans, celebrities and brands will be posting constantly about the World Cup until one team comes out victorious. Here are five tips to help your content succeed during the next few weeks.

1. Break Through the Clutter

Thoughts on Mary Meeker’s 2014 Internet Trends Report

Mary Meeker’s annual internet trend publication was published last week. The publication offers key insights based on hard data and research across the web, mobile, TV, social more. Brands can utilize these findings to better inform their marketing efforts, content strategies and ad planning in 2014.

Trend Highlights

Internet user growth has declined, but mobile data continues to grow significantly

Internet user growth has slowed down to below 10 percent
Mobile data traffic continues to accelerate up 81 percent year-over-year thanks to video consumption

Apps ha…

Digital Dice: Facebook favors explicitly shared stories and YouTube rolls out new features

Facebook favors explicitly shared stories, YouTube rolls out Creator Preview and more of the latest digital news.

Facebook Isn’t Axing Auto-Shares from Other Apps, but Will Favor Explicitly Shared Stories in Feed

Having no intention to discontinue “implicit sharing” from third-party apps, Facebook will start favoring explicitly shared stories (content shared purposefully such as a photo or status update) over auto-shares. Facebook will use auto-share data for advertising purposes, but auto-sharing will be not be as prevalent in the future with Facebook’s upgraded N…

Friday5: How YouTube Enhances Stories

“People may not remember exactly what you did, or what you said, but they will always remember how you made them feel” –Maya Angelou.

This past Wednesday, I was lucky enough to sit in the third row at the Kennedy Center in Washington, D.C. as YouTube put on an event called YouTube Onstage: Live From the Kennedy Center. The event not only touched on YouTube’s ninth birthday, but also celebrated how social media and digital platforms have changed the video medium. The event was incredibly insightful and made me think how PR professionals use video to tell stories. Here …

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