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YouTube’s Paid Subscription Coming Soon and Tumblr Debuts 24-Hour Dashboard Ad

YouTube soon to offer paid subscriptions, Tumblr debuts a 24-hour dashboard ad and more of the latest digital news.

YouTube’s Paid Subscription Offering Takes Shape – And It’s Almost Here

YouTube’s paid subscription offering is quickly taking shape as it moves closer to its expected release in the next few months. A subscription will offer consumers ad-free videos, the ability to store videos offline on mobile devices and much more. The producers of YouTube videos will take a percentage of the subscription revenue, with the caveat that they must participate in the …

Friday5: 5 Paid Media Tips

This post originally ran on Edelman.com.

Digital marketing is blurring the lines between owned, earned and paid. While this has limited brands’ ability to leverage the organic reach of content, it has also given brands the impetus to break silos and create multiple, yet specialized touch points with their highly fragmented target audiences.

Marketers are therefore testing tools and technologies to activate the right audience at the right time with the right content. This is where marketers turn to paid media techniques – an excellent way to break through the clutter o…

Facebooks Integrates with WhatsApp and Twitter Launches New Feature

Facebook begins integrating with WhatsApp, Twitter launches a new Retweet feature and more of the latest digital news.

Facebook Begins Integrating WhatsApp

Following Facebook’s acquisition of WhatsApp last year, the platform has rolled out a new button on their Android mobile app, allowing users to share content directly to the WhatsApp platform. This button appears just to the right of the share button under status updates for select Android users, and is a move on Facebook’s part towards owning more of the mobile messaging scene.

Twitter Officially Launches Its …

Friday5: 5 Ways Social Has Become the New Front Page

With global smartphone penetration at an all-time high, social media continues to shift the ways in which users are consuming and sharing the happenings of the world around them. Whether it’s catching up on Facebook on the way to work or sharing pictures of major events on Twitter, this increased mobility has continued to create an environment in which “news” is no longer limited to a daily newspaper. Rather, the stories a user sees are specifically curated based on the brands, individuals and news outlets they choose to engage with digitally.

As an increasingly tech-sa…

Brands Take Advantage of April Fools’ Day and Facebook Announces Analytics for Apps

Brands take full advantage of April Fools’ Day, Facebook adds in analytics for apps and more of the latest digital news.

April Fools’ Day 2015: Our Giant Roundup of the Best Brand Hoaxes

April Fools’ Day is one of the great advertising holidays when brands manage to be smart, relevant and amusing on their smallest budgets of the year. This year, Funny or Die wrangled 250 celebrities for their fake video streaming platform, Tough Mudder jokingly rolled out Baby Mudder, and more.

Facebook Announces Analytics for Apps

At their annual F8 conference, Facebook announced …

Friday5: 5 Things Communicators Can Learn From Super Troopers 2

In 2001, a comedy group called Broken Lizard gave a gift to the world called Super Troopers. 14 years later, it is still a cultural phenomenon because of the shenanigans in the movie and fans have been clamoring for a sequel for years.

Last week, Broken Lizard announced that the script for the sequel is done, but they needed to independently secure funding for the production of the movie. They turned to Indiegogo for a crowdfunding campaign with the hope of raising $2 million in 30 days. 24 hours later, they hit their target fundraising goal and with 22 days still left to go,…

Friday5: 5 Highlights From SXSW

With another South By Southwest (SXSW) in the books, Edelfolks from Texas share their biggest takeaways, observations and findings after immersing themselves in the nine-day festival. From Meerkat to artificial intelligence, robots and ISIS’ social presence, here are the team’s takeaways.

1. Spike Jones, Managing Director, Southwest – Where did Social Media go?

My biggest takeaway this year is that nobody was saying the words “social media” anymore. Maybe it’s because it’s now such a part of our everyday…

Friday5: 5 Things You Should Know About Brand Engagement On Snapchat

By Caitilin Doherty, Edelman London

Snapchat has risen in popularity with its “disappearing act,” attracting millions of users. While it was not initially designed as a platform brands could easily engage on, newly added features and a $19 billion valuation as reported by Bloomberg raises the question of why more brands aren’t on board.

Snapchat offers brands an opportunity to engage one-on-one with its audience. Not only do users have complete control over who they want to see content from, they also have no idea who else is viewing that Snap. It becomes a more inti…

Friday5: 5 Observations From SXSW

Every March, digital thought leaders, agency folks, musicians, film aficionados and directors gather in Austin for South By Southwest (SXSW), a 9-day conference-festival hybrid described as “the premier destination for discovery.” Among the concerts, film premieres, exclusive parties and other events are new ideas and technologies, especially at SXSW Interactive, which focuses on emerging technology, gaming and digital creativity. Brands also have a presence in Austin through event and concert sponsorships and branded booths and displays. We talked to some Edelfolks in Austi…

Friday5: 5 Things You Should Know About Advertising on Instagram

One year after being acquired by Facebook, Instagram began offering native advertising to a limited group of brands as a beta. Since then, the visual-centric social platform has collected and reported initial results, opened their doors to more advertisers and introduced features to sweeten the deal for digital marketers. As native advertising becomes the norm of digital advertising and display media continues to fall by the wayside, Instagram, with its limited functionality and palette for creative expression, has taken steps toward becoming a staple in the social and native ad…

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