The latest and greatest in digital news updates.
Crimson Hexagon Now Offers Access to Tumblr Firehose
Analytics provider Crimson Hexagon has joined Tumblr’s Preferred Data Partners program, and now offers customers access to insights on the platform’s full firehose of public activity. Customers will be able to track brand mentions and logos, measure conversation volume and analyze sentiment drivers on Yahoo’s network, thus making it easier to prove engagement, awareness and, ultimately, ROI through Tumblr. See the rest of Tumblr’s Preferred Data Partners here.
The widespread proliferation of mobile and tablet devices has created a boom in digital video content consumption in the past few years, and video ad spending in the US is growing with it. eMarketer projects overall spend will nearly double from $7.8 billion this year to $14.4 billion by 2019. If you or a client is new to video, consider these five tips for video amplification:
1. Production considerations
Because video content can be expensive to produce professionally, consider the supplementary content that…
Twitter improves mobile app ads, Facebook updates cost-per-click definition and more digital news.
Twitter Adds Advertising Tools to Promote Mobile Apps
Twitter has announced new tools for its mobile application advertisers. These include video app cards that showcase apps before prompting users to install them, and a pay-per-download system.
Facebook Updates Its Cost-Per-Click Definition to Only Include Clicks to Website and Apps
This week, Facebook announced that cost-per-click (CPC) will now be defined by clicks to the website and clicks on apps, excluding likes, …
Facebook updates video ads, Google Analytics releases a huge update and more of the latest digital news from this week.
Facebook is Changing the Video Ad Game in a Big Way
Previously, Facebook charged marketers per impression earned on videos, even as videos were played for a brief moment. In response to complaints, the platform now offers the option to pay after a video has played for at least 10 seconds. This gives marketers more control and creative direction on a platform that boasts over 4 million video views per day.
What’s New in the Latest Google Analytics Updat…
Chevy appeals to a younger audience with emojis, Instagram revamps its Explore Tab and more of the latest digital news.
Chevy Goes Emoji
Ahead of Chevy’s reveal of the 2016 Chevrolet Cruze, the brand shared a press release entirely in emojis, encouraging users to decode the news ahead of the reveal. This fun approach was aimed at appealing to the younger audience that are likely to be more familiar with emojis.
The All-New Search and Explore: See the World as It Happens
Instagram has revamped its Explore tab to make finding real-time content easier with Trending Ta…
As brands vie for a piece of the fragmented marketplace of ideas, executive blogging is fast becoming the messaging vehicle of choice for organizations across the board. This comes as corporate blogging takes hold among more executives – a trend BRANDfog ascribes to enhanced brand trust. Tangerine Bank CEO Peter Aceto points to many benefits of executive blogging, including enhanced media relations, improved recruitment efforts and greater marketplace credibility, among others.
At issue in the current landscape, particularly with the advent of LinkedIn’s* open-publishing …
Tips for amping up Instagram engagement, Pinterest’s new verified account update and more of the latest digital news.
5 Tips for Cranking Up the Comments on Instagram
In a recent blog post, Simply Measured released a few tips for maximizing the volume of quality Instagram comments. Of note, they recommend that the copy includes comparisons that are easy to react to (i.e. “left or right”, “blue or green”). Additionally, relatable content such as memes have proven to generate significant social buzz.
Lightning is Twitter’s Plan to Be ‘Event Central’ For Us…