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Edelman Digital is the world’s first and largest global social agency. We leverage the industry’s best talent, combining insight driven business strategy with flawless program execution. This leads to measurable results for our clients and tangible value for their stakeholders. 

Friday5: 2014 Hispanic Heritage Month: Latinos and Social Media

September 15 through October 15 is Hispanic Heritage Month in the U.S. During the next three weeks the Friday5 will focus on the digital trends around this influential and growing audience.

Latinos make up 80 percent of active users on social media, surpassing the non-Hispanics by 10 percent, according to a Pew Research Center’s Internet Project. In order to connect with this burgeoning community, it is extremely important to be culturally relevant and consistent. The bottom line is that they need to know that brands understand and value them to drive engagement and sales.

Is Big Data Still Relevant?

We live in a data driven culture, but the concept of big data can be interpreted in many ways and is often used in reference to data capture, curation and storage. The need for greater access, data resources and integration has led to a shift in how we think about big data in its most traditional sense:

From Data Storage to Data Intelligence

A study by IDG Enterprise found that 70 percent of enterprise organizations already or plan to deploy big data solutions in 2014. While data infrastructure and storage were the primary areas of focus when the term became popular, there…

Facebook’s News Feed changes again and Twitter revamps Profiles for iOS mobile

Facebook’s News Feed changes again, Twitter introduces its ‘Biggest Update to Date’ for its iOS mobile platform and more of the latest digital news

Facebook Just Changed its News Feed Yet Again

Facebook announced Thursday that it’s changing its News Feed algorithm to show users fewer old posts in favor of more timely content. The Feed will now be impacted by two new factors including the time that a post received engagement (as opposed to just how many engagements it garnered) and whether a given story is “trending.” What does this change mean for users? For th…

Friday5 – 2014 Hispanic Heritage Month: A Hyper-Engaged Community

September 15 to October 15 is Hispanic Heritage Month in the U.S. During the next four weeks the Friday5 will focus on the digital trends around this influential and growing audience.

Latinos have a remarkable presence in the U.S. – they are the largest minority in the country with more than 54 million Hispanics (16.7 percent of total population) as of 2013. This is just the tip of the iceberg – Latinos have a purchasing power estimated to reach $1.5 trillion by 2015, while Latino consumers are approximately 10 years younger than the average consumer. Latino digital prese…

Friday5: Keep Your Eye on Social Media Week

Social Media Week is upon us once again. The second, weeklong conference of 2014 kicks off on September 22 in cities around the world, including São Paulo, Toronto, Los Angeles, Chicago, London, and Berlin. Social Media Week brings together some of the top thinkers and professionals in the industry to share ideas, best practices and future insights in to the fast-paced and constantly evolving digital medium.

Here are a few key themes to keep an eye out for:

1. Wearable Technology

Wearable technology has b…

Hootsuite rolls out campaign functionality and Snapchat places greater emphasis on Stories

Hootsuite’s new campaign functionality, an increased emphasis on Snapchat’s Stories feature and more of the latest digital news.

Introducing Hootsuite Campaigns

Hootsuite has announced its acquisition of Brightkit, a service that allows customizable gamified elements in social marketing campaigns. Immediately following the announcement, the social marketing platform launched Hootsuite Campaigns, allowing marketers to manage and monitor live campaigns, tap into various web analytic tools and more. Marketers will have the ability to create and host contests, user-generat…

Friday5: Twitter’s New Buzz Word: “Buy”

You might not think of Twitter as a destination for online shopping, but the social media site is inching closer to that reality. After announcing in July that Twitter acquired CardSpring, a payment infrastructure provider, it dropped another huge clue that it will introduce shopping services. Several users have spotted a new “Payment and Shipping” option within the official Twitter Android app settings menu, where users would presumably manage their payment methods and enter a delivery address.

At this time, the purchasing capability isn’t available and it’s too early to…

Pizza Hut Japan introduces a cat video series and Instagram rolls out Hyperlapse

A video series starring four cats, Instagram launches a time-lapse app and more of the latest digital news.

Japan Unveils Adorable Mock Pizza Hut Run Entirely By Cats

If you’ve ever wondered what four cats operating a miniature Pizza Hut store would look like, you’re in luck. Capitalizing on the internet’s obsession with cats, Pizza Hut Japan takes viewers behind the scenes of a mock Pizza Hut with a handful of short video clips.

Instagram Reveals Stunning Tech behind its New Hyperlapse App

Instagram launched a Hyperlapse app earlier this week and has revealed …

Friday5: 2014 Digital Trends Updates

Back in January we reported on five digital trends to look for in 2014 as we dived into the year. Now, the summer of 2014 is coming to an end and we’re moving into the second half of the year. Let’s take a look back at our predictions and see how they’ve evolved since January:

1. Visually Speaking

Visual fluency has been speaking loudly. We mentioned that visuals over words will be a must for brands’ content strategies in the coming year in order to better connect with their fans, and we definitely sa…

Facebook calls out fake news with “Satire” tag and Google rolls out website call conversions

Facebook tests “Satire” tag, Google introduces website call conversions and more of the latest digital news.

Facebook Tests ‘Satire’ Tag to Help Users Identify Fake News

Prompted by user feedback, Facebook is testing a “satire” tag to identify fake news sourced from outlets such as The Onion, ClickHole and The Daily Currant. The tag will exist in the Related Articles box and will automatically appear after the user clicks on an article from a satirical website. Tests have reportedly begun a month ago and the feature will likely roll out to other parody news sites i…

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