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Amp Up Your Instagram Engagement

Tips for amping up Instagram engagement, Pinterest’s new verified account update and more of the latest digital news.

5 Tips for Cranking Up the Comments on Instagram

In a recent blog post, Simply Measured released a few tips for maximizing the volume of quality Instagram comments. Of note, they recommend that the copy includes comparisons that are easy to react to (i.e. “left or right”, “blue or green”). Additionally, relatable content such as memes have proven to generate significant social buzz.

Lightning is Twitter’s Plan to Be ‘Event Central’ For Us…

The Science of Content Optimization (Friday5)

When developing a strong content approach for a client community that is new to you, it can be hard to find a good place to start. Here are few ways to successfully optimize content so you can continue to evolve it to be smarter and work harder toward your goals.

1. Look at the Past

The best way to start finding your sweet spot in editorial content is to look at what has performed well before. By developing content that your audience is already prone to engage with, you are setting benchmarks you can look to f…

Facebook Ramps Up its E-Commerce and Vine Updates its Search Engine

Facebook improves its e-commerce in the news feed, Vine’s revamped search functionality and more of the latest digital news.

Facebook Lets More Merchants Add Buy Buttons to their Posts

Just weeks after Pinterest announced the arrival of buyable pins, Facebook has expanded a test of “buy” buttons in the News Feed to a larger group of merchants. Clicking on the “buy” buttons enables users to make purchases without leaving their Feeds. Facebook’s precision ad targeting will likely make this a very attractive feature for marketers.

Hey Twitter Advertisers — Wa…

5 Considerations for Working With Sponsored Content (Friday5)

In its many forms, sponsored content partnerships between brands and online publishers are customizable, scalable and effective vehicles for reaching an audience online. These activations can range from a branded listicle with a couple integration/messaging points throughout, to a co-created collection of thought leadership material, to custom recipes on highly visual culinary sites and everything in between. The eruption of online content varieties that speak to and satisfy consumer interests and needs also benefits brands–aligning consumer interests with topics your brand can…

Pinterest and Instagram Enters the E-Commerce World

Pinterest and Instagram become e-commerce friendly, Twitter launches audience insights, and more of the latest digital news.

Pinterest’s New Buyable Pins Let You Purchase Items Directly in the App

In a few weeks, pinners will be able to buy their favorite Pinterest finds directly from the platform by clicking on a “Buy it” button. When searching for pins, there will be a new price filter, as prices are available with search results. Partners participating in this rollout include Neiman Marcus, Nordstrom, Macy’s, Kate Spade, Jo-Ann Fabric and Craft Stores and more.

5 Tips for Covering Events on Social Media (Friday5)

In a given year, there are thousands of industry-related conferences.

Whether you are attending an industry-related conference on behalf of a client or for your own personal benefit, these events are great opportunities to learn the latest trends, network and provide a nice break from the daily grind at work. As they try to seek more attendees, social media is becoming a key component to any successful conference.

Here are a few tips to bring your social media A-game to the next event or conference you attend:

1. Do Your Research

Snapchat Invests in Shopping App and Instagram Introduces “Highlights”

Snapchat invests in shopping app, Instagram tries to win back users and more of the latest digital news.

Snapchat Invests in Shopping App Spring

Would you buy clothes on Snapchat? CEO Evan Spiegel seems to think so. Snapchat is investing in Spring, an e-commerce app that recommends menswear and womenswear via a slick photo-friendly feed. Snapchat plans to roll out new in-app experiences to grow user engagement and business.

An Aging Instagram Tries to Win Us Back with Email “Highlights”

Instagram has started sending users email recaps called “Highlights.” Th…

5 Ways to Address Social Issues on Social Media (Friday5)

This post was written by Amy Verhey, Anna Kowalcyzk, Kendra Staggs and Laura Armstrong.

As Edelman’s 2014 brandshare™ study revealed, consumers increasingly expect brands to go beyond rational and emotional needs to show their commitment to community, core purpose and mission. Often, this is activated through social marketing, a communications approach aimed at changing or maintaining people’s behavior for the benefit of individuals and society as a whole.

For the past two years, Edelman SF has been a partner of Taste of the Nation SF*, an event featuring “tastes” …

Twitter and Google Team Up and Pinterest Unveils First Video-Like Ad

Tweets are now searchable on Google, Pinterest announces new ad tools and pricing and more of the latest digital news.

Google Lets You Look for Tweets in Mobile Searches

Twitter and Google have teamed up in an update that will allow tweets to surface directly in a user’s Google search results. This means people will no longer need to go directly to Twitter to find specific tweets from a user’s account or trending hashtag, but will be able to see them directly on Google. The update should help Twitter reach a wider audience by placing tweets outside of its platform to a…