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Pinterest Changes Improve Storytelling

bugs
May 1, 2012

Posted by Diana Kelter

Edelman Digital, Chicago

Follow on Twitter @dkelter

In a recent video from NBC Nightly News Ben Silbermann, the founder of Pinterest, shared that his childhood bug collection was part of the story that transformed his passion for nature and science into the third most popular site on the web. Ben developed Pinterest as a place for individuals to share their own stories, interests and passions in a digital sense, with the goal of connecting online inspiration with offline action. When it comes to Pinterest, a hobby as unique as bug collecting can be the start of a story that means so much more.

Pinterest is grounded in the simp…

Friday Five: Hispanicize 2012 Showcases the Latest Latino Social Media Trends

P
April 27, 2012

Posted by Jose Xicohtencatl

Edelman, Los Angeles

http://LatinoPRguy.blogspot.com

Follow on Twitter @@OCpublicist

If you recently voted for William Levy on Dancing With The Stars or had a chance to watch Sofia Vergara host Saturday Night Live, you know that something new is happening.  Latinos are now more influential on television, and with tools like Facebook, Twitter, Instagram and Pinterest at their disposal, they are making sure that their voice is heard online, too.  Hispanicize, an event focused on the latest Latino trends and trendsetters in social media, entertainment, marketing and media, held its third annual installment in Miami earlier this month as a direct result of emergen…

“It Gets Better”…at Edelman

It-Gets-Better-Logo
April 26, 2012

Posted by Ben Boyd

Edelman, New York

Follow on Twitter @EdelCorpPrac

Most every day I get up, come to work, and find I’m challenged, valued and rewarded.  I love my job and in that regard, I consider myself as pretty darn lucky.  But my luck does not stop there…because what makes this place so special and different is somehow those things are not enough.  You see, at Edelman when you see an opening to make a difference in the world, you are empowered to go for it…and that’s just what our work on the firm’s It Gets Better video submission was all about.

The Message

A group of us wondered out loud about embarking on a projec…

Great Stories Matter with StoryLab

storylab
April 25, 2012

Posted by John Clinton

Edelman, Toronto

http://edelman.ca/

Follow on Twitter @edelmanto

This post was originally published on Edelman Canada’s Ideas blog.

Robyn Adelson recently talked about Edelman Toronto’s first-ever StoryLab – a day-long workshop to celebrate the art of storytelling.

Given our focus on transmedia storytelling, we wanted to inspire our employees to start telling stories differently. Here’s my take on the day and why it was so important.

Howdy, Edelman!

austin
April 25, 2012

Posted by Tim Hayden

Edelman, Austin

Follow on Twitter @TheTimHayden

Howdy, Edelman!

Through the greater part of the past twelve years, I have been blessed with many a brand’s confidence to provide guidance in navigating the evolving realities of digital media and social experiences.  The past eighteen months at 44Doors has given me the opportunity to focus specifically on mobile solutions for brands and agencies, integrating everything from traditional to digital, offline to online, advertising to customer service. Today, I am honored to announce that I will be joining Edelman as Senior Vice President of Mobile Strategy.

The Edel…

In Which Brands Enter Quora and Formspring

8 ball
April 24, 2012

Posted by Zach Cole

Edelman Digital, Silicon Valley

Follow on Twitter @ZachACole

This post originally appeared on Zach Cole’s blog  at ZachCole.com.

Along with the proliferation of social media channels to manage came the inevitable rise of social media customer service/support. Tired of recycled call centers and roundabout hold music loops, consumers took their questions and support issues to social channels – Twitter, Facebook – because community managers were often able to provide quicker answers. This is natural behavior from consumers, as they are simply seeking the path of least resistance (or rather, the path of least annoyance).

But from t…

Optimizing Your Brand’s Google+ Page for Search Engines

g+
April 23, 2012

Posted by Edelman Digital

Follow on Twitter @edelmandigital

The following article is Part 1 in a two part series exploring the optimization strategies for branded pages on Google+. Part 2 will analyze the implications Google+ brings when it comes to brand visibility.

Google’s getting to know you better. Rolling out a slew of social-focused capabilities over the past year, the launch of Search Plus Your World, an indexing of Facebook comments and the growing rumble surrounding Google+, Google has made its desire to find deeper roots in social well-known.

Not surprising, Google appears to be somewhat favoring its own network, Googl…

Friday Five: How Social Media Works in Japan

japanese
April 19, 2012

Posted by Alex Erasmus

Edelman Digital, Tokyo

Follow on Twitter @AlexErasmus

Japan is slowly coming around to a more open style of social media, where brands tell a story and invite contribution from the community. As ever, success involves carefully balancing the western approach with content that resonates locally. Here are five important points about the Japanese market.

1. International Platforms Are Growing Rapidly

It’s well documented that both Facebook and Twitter belatedly became relevant to Japan, following the earthquake of March 2011. As you can see from the chart below,…

Want to Get Better at Social Media? Ask “Why?”

question
April 19, 2012

Posted by Dave Fleet

Edelman Digital, Toronto

http://davefleet.com/

Follow on Twitter @davefleet

This post was originally published on Dave Fleet’s blog DaveFleet.com.

Social media practitioners: want to get better at your job? Learn one word:

Why?

Used well, asking “why?” can help you get to the bottom of almost any problem, push your colleagues to explore new options, and force a new level of honesty in decision making.

The Social Media Strategist

I’ve just started reading Christopher Barger‘s book The Social Media Strategist (side note: only a few pages in and I already like it), and one particular section s…

How to Add More Value to Your Outreach Proposition

love pr
April 17, 2012

Posted by Ben Cotton

Edelman, Dublin

http://socialwebthing.com/

Follow on Twitter @bencotton

This post was originally published on Ben Cotton’s blog Social Web Thing.

As both a PR and blogger, I often spent time thinking how value can be added to outreach, and be done in such a way that it benefits all parties and achieves the desired earned media for clients.

The reason is that I often receive emails about an ‘awesome infographic’, ‘innovative Facebook app’ or ‘exciting product launch’ which have limited value to me or my readers. Most of the time there’s nothing wrong per se with the outreach, but equally there is nothing right that compels me to…

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