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Facebook launches hyper-local ads and Pinterest promotes “Pin Picks”

Facebook gets hyper-local with ads, Twitter promotes partner content through “Pin Picks” and more of the latest digital news of the week.

Facebook Launches Hyper-Local Ads Targeted To People Within A Mile Of A Business

This week, Facebook launched hyper-local advertising, allowing advertisers to target ads to people who live or have been within a specific distance of their business. This new ad offering also includes a button that will launch a mobile map app to provide directions to the business. This new “Local Awareness” ad feature will be available in the US fo…

Friday5: 2014 Hispanic Heritage Month: The Hispanic Mobile Community

September 15 through October 15 is Hispanic Heritage Month in the U.S. During the next two weeks the Friday5 will focus on the digital trends regarding this influential and growing audience.

Hispanic consumers are not only the fastest growing demographic in the U.S., they are also leading growth in the ownership of mobile devices. According to Nielsen’s recent Digital Consumer Report, 72 percent of U.S. Hispanics own smartphones. According to BIA/Kelsey’s Consumer Commerce Monitor study, Hispanic consumers also spend more time using mobile devices and are more likely to …

Facebook re-launches Atlas and Twitter’s Social Media Lab

Facebook re-launches ad platform Atlas, Twitter invests in MIT social media lab and more of the latest digital news of the week.

Facebook Re-Launches Ad Platform Atlas

On Monday, Facebook rolled out its completely re-built ad platform, Atlas. Previously, Facebook used cookies to track the most visited websites so it could show targeted ads once users returned to Facebook.com. Now, Atlas will allow marketers to tap Facebook’s user data and direct ads to people on thousands of other websites and mobile apps outside of the platform.

8 Famous Photographers worth Following…

Friday5: 2014 Hispanic Heritage Month: Tailoring Paid Campaigns to Reach Hispanics Online

September 15 through October 15 is Hispanic Heritage Month in the U.S. During the next two weeks the Friday5 will focus on the digital trends regarding this influential and growing audience.

“Pay-to-play” has become the defining phrase in digital communications over the past few years, and it’s even truer when trying to reach the multicultural audience. As paid promotion becomes increasingly important online, here are a few tips to ensure you optimize your next paid media campaign to reach the Hispanic community:

1. English vs. Spanish

Twitter targets movie buffs and Facebook extends reach with new advertising platform

Twitter-targeted ads for movie buffs, Facebook’s new advertising platform and more of the latest digital news.

Twitter Targeted Ads for Movies

Twitter will begin offering ads specifically for movies, targeting audiences based on users’ past tweets. For example, if a user tweeted about the first movie of a series, Twitter would subsequently target that same person for the sequel. From extensive internal research, the social platform was found to be a major influence in movie choices; users are likely to watch a movie based on news and feedback shared on Twitter. Accord…

Friday5: 2014 Hispanic Heritage Month: Latinos and Social Media

September 15 through October 15 is Hispanic Heritage Month in the U.S. During the next three weeks the Friday5 will focus on the digital trends around this influential and growing audience.

Latinos make up 80 percent of active users on social media, surpassing the non-Hispanics by 10 percent, according to a Pew Research Center’s Internet Project. In order to connect with this burgeoning community, it is extremely important to be culturally relevant and consistent. The bottom line is that they need to know that brands understand and value them to drive engagement and sales.

Is Big Data Still Relevant?

We live in a data driven culture, but the concept of big data can be interpreted in many ways and is often used in reference to data capture, curation and storage. The need for greater access, data resources and integration has led to a shift in how we think about big data in its most traditional sense:

From Data Storage to Data Intelligence

A study by IDG Enterprise found that 70 percent of enterprise organizations already or plan to deploy big data solutions in 2014. While data infrastructure and storage were the primary areas of focus when the term became popular, there…

Facebook’s News Feed changes again and Twitter revamps Profiles for iOS mobile

Facebook’s News Feed changes again, Twitter introduces its ‘Biggest Update to Date’ for its iOS mobile platform and more of the latest digital news

Facebook Just Changed its News Feed Yet Again

Facebook announced Thursday that it’s changing its News Feed algorithm to show users fewer old posts in favor of more timely content. The Feed will now be impacted by two new factors including the time that a post received engagement (as opposed to just how many engagements it garnered) and whether a given story is “trending.” What does this change mean for users? For th…

Friday5 – 2014 Hispanic Heritage Month: A Hyper-Engaged Community

September 15 to October 15 is Hispanic Heritage Month in the U.S. During the next four weeks the Friday5 will focus on the digital trends around this influential and growing audience.

Latinos have a remarkable presence in the U.S. – they are the largest minority in the country with more than 54 million Hispanics (16.7 percent of total population) as of 2013. This is just the tip of the iceberg – Latinos have a purchasing power estimated to reach $1.5 trillion by 2015, while Latino consumers are approximately 10 years younger than the average consumer. Latino digital prese…

Friday5: Keep Your Eye on Social Media Week

Social Media Week is upon us once again. The second, weeklong conference of 2014 kicks off on September 22 in cities around the world, including São Paulo, Toronto, Los Angeles, Chicago, London, and Berlin. Social Media Week brings together some of the top thinkers and professionals in the industry to share ideas, best practices and future insights in to the fast-paced and constantly evolving digital medium.

Here are a few key themes to keep an eye out for:

1. Wearable Technology

Wearable technology has b…

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