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Launching a Social Command Center (Without The Center)

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January 27, 2012
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Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

This post was originally published on David Armano’s blog Logic + Emotion.

“Social command centers” are all the rage today and it’s not without some merit. Many organizations now find themselves in a real-time business environment where news travels faster than sound, and information is set free. As a result, some forward thinking companies have put “monitoring” in place either in-house or in combination with partners. This isn’t enough. And to make matters worse, I’ve seen companies make the classic…

Hit the Pause Button…and Just Think For a Minute, or an Hour

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January 26, 2012
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Posted by Mitch Markson

Edelman, New York

Follow on Twitter @EdelmanPR

The following post is an excerpt from Edelman Consumer Marketing’s 12on12, a compilation of essays from some of our consumer marketing leaders around the globe. This is the second in a series of essays from the compilation. To read more essays from the 12on12 series, visit the Edelman…

Defusing a Google Bomb

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January 26, 2012
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Posted by Devon Burke

Edelman Digital, London

Follow on Twitter @devonaburke

*Note: the information below should not be considered endorsement of presidential candidate Rick Santorum by Edelman nor the author*

The US presidential race is underway, and so the public scrutiny begins. As President Barack Obama’s powerful “Yes We Can” campaign demonstrated, leveraging digital and social channels can propel a campaign forward. However, in the case of Rick Santorum who is vying for the Republican vote, Google’s playground can also evoke some clever schoolyard tactics.

The story goes that in 2003, Santorum made offensive remarks, and Dan Savage,…

If You Like It, Put a Pin On It

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January 25, 2012
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Posted by Diana Kelter

Edelman Digital, Chicago

Follow on Twitter @dkelter

“Pinning” has rapidly become a buzzword in social media and it’s taking consumers, as well as brands, by storm.  Joining the ranks of prominent sites, such as Facebook, Twitter and Tumblr, Pinterest has brought attention to social interest sharing, with a visual platform as the core feature.

Differing from social media sites that focus on status updates and current events, Pinterest is viewed as a “digital corkboard” for users to share, discover and engage with a community that expands beyond people they know in real life.  According to Comscore, Pinterest pulled in…

Why Your Company Needs to Structure Properly for Social Media… Right Now

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January 25, 2012
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Posted by Marshall Manson

Edelman Digital, London

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Yesterday morning in London, Richard Edelman unveiled the 2012 Edelman Trust Barometer. It’s the twelfth year that we’ve conducted the study, which tries to answer the seemingly simple question: “Who do you trust?”

One thing is clear from this year’s research: It isn’t your CEO.

Globally, only 38% of informed publics think CEOs are credible spokespeople. That’s down from 50% last year.

On the other hand, trust in a ‘Regular employee’ showed a dramatic rise from 34% last year, to 50% this year. ‘Regular employee’ trailed only academic, technical experts…

Lessons from a Community Manager

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January 24, 2012
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Posted by Suzanne Marlatt

Edelman Digital, Chicago

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Yesterday, community managers around the world celebrated the third annual Community Manager Appreciation Day with tweets, online gatherings and a new report outlining everything you need to know about your local community manager. Last year, we…

Trust Shifts From Institutions To Individuals

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January 24, 2012
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Posted by David Armano

Edelman Digital, Chicago

http://darmano.typepad.com/

Follow on Twitter @armano

This post was originally published on David Armano’s blog Logic + Emotion.

Today I had the opportunity to present to academics and industry experts from the international poultry industry (you can listen to a re-cap via a short podcast from “Agwired”

Managing In-Game Fan Engagement through Social Media

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January 23, 2012
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Posted by Mitchell Germann

Edelman Digital, Seattle

Follow on Twitter @MCG5

Sports and social media have been a natural fit from the start, with teams, players, leagues, bloggers, media outlets and fans all diving in to engage with one another.

With the overwhelming amount of content available throughout a given season, the challenge for those managing social media for teams, media outlets and blogs is not a lack of content to populate those channels, but rather how to prioritize and manage the content in order to add value for the community.

Unfortunately, that doesn’t seem to be a priority for every organization, as there continues to be an abundance…

Friday Five: The Evolution of Family

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January 20, 2012
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Posted by Allison McClamroch

Edelman, Chicago

Follow on Twitter @edelmandigital

The essence of parenting hasn’t changed – but the definition of who qualifies as a parent, and the day-to-day role of a parent, is rapidly evolving.  More than ever, parents are taking to blogs and online communities to voice opinions, seek counsel, and share experiences with other parents.  All of that information, and the access it affords to parents – and the families they are part of – provides brands and other organizations with considerations and avenues to reach the family of today.

Edelman’s new study, “Marketing…

Connected, Social Shopping in the Palm of Your Hand – Emerging Trend Worldwide

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January 19, 2012
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Posted by Andres Vejarano

Edelman Digital, Hong Kong

Follow on Twitter @andresv888

The following post is an excerpt from Edelman Consumer Marketing’s 12on12, a compilation of essays from some of our consumer marketing leaders around the globe. We will be publishing an article from the series for the next four weeks. To read more essays from the 12on12 series, visit the