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Edelman Digital is the world’s first and largest global social agency. We leverage the industry’s best talent, combining insight driven business strategy with flawless program execution. This leads to measurable results for our clients and tangible value for their stakeholders. 

Facebook video activity soars and Twitter’s native video tool close to launch

Facebook video activity soars, Twitter to launch native video tool in coming weeks and more of the latest digital news.

65% of Facebook’s Video Views Are Now on Mobile Devices

In the past year, Facebook has seen a high amount of activity in video content on mobile devices. Over 50 percent of U.S. users watch at least one video daily, and video posts have increased by 75 percent globally. As videos flood users’ news feeds, brands have the ability to strategically target consumers directly on their mobile devices.

Twitter’s New Video Feature is Only a Few Weeks Away…

Friday5: Digital Predictions for 2015

It’s the start of the new year, and with it comes the yearly predictions of what’s going to be big and noteworthy in the next year. We spoke with five people throughout the network to see what they’re most excited about in the digital and tech spaces in 2015:

1. Aniz Ruda, VP, Insights & Intelligence, Chicago

With CES 2015 wrapping up, it’s hard to avoid the influx of wearable devices that are starting to become accessible in the market. As these technologies become increasingly popular, Aniz wond…

Friday5: Thoughts on Communicating Data Breaches

If you’ve been following the news recently, you’ve seen the torrent of information about Sony’s recent hacking. Given the increasing prevalence of major data breaches in every industry, there are lessons for large organizations hidden among the public reaction. Here are 5 insights I’ve gathered:

1: Digital includes risk

The average employee sends and receives 30,000 emails per year (115 per day in 2013 * 260 workdays per year). That’s just email. Much of our lives have migrated online—banking, SMS,…

Facebook introduces Graph Search to mobile and Instagram rolls out verified badges

Facebook introduces Graph Search to mobile, Instagram announces verified accounts and more of the latest digital news.

Facebook Brings Graph Search To Mobile And Lets You Find Feed Posts By Keyword

Earlier this week, Facebook released Graph Search for mobile iOS users. Graph search is an in-depth way of searching for past News Feed posts by keyword. The offering is currently ad-free and is a major step for Facebook in challenging Google’s search engine.

Instagram Debuts Verified Badges for Brands

Following the announcement of Instagram reaching 300 millio…

Friday5: Why Email Marketing Rules

Do your clients want to reach people…and get them to do something? Then consider the power of email for consumer marketing, public affairs, and corporate campaigns. Here are five reasons why email rules.

1. Volume

The statistics of email use and ROI are mind bogglingly impressive. Every minute there are 204 million emails sent compared to almost 6 million combined social engagements on Facebook, Pinterest, Vine, Instagram, and Twitter.[i] But this doesn’t mean email is an oversaturated channel. In fact, e…

Twitter introduces Tweet Stats, YouTube’s InVideo Programming Feature

Twitter ramps up its analytics, YouTube brings in new features and more of the latest digital news.

Twitter May Soon Show Your Tweets’ Stats

Twitter plans to roll out new mobile analytics offerings to a small percentage of users in an initial test period. If fully released, users will be able to monitor statistics on a tweet-by-tweet basis, using a new “View Analytics Details” button located at the bottom of each tweet. The statistics will initially only be available in the iOS app.

YouTube’s InVideo Programming Feature Adds Interactivity to Videos

Through its …

Friday5: Five Ways Brands Amplified Their Giving on #GivingTuesday

What comes after Black Friday and Cyber Monday? #GivingTuesday, of course! It’s an opportunity for brands and consumers to kick off the holiday season with good will and purpose. #GivingTuesday was founded in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation. With the support of consumers around the world, campaigns activated by brands and organizations on this year’s #GivingTuesday raised nearly $46 million for nonprofits globally. With its increased popularity, #GivingTuesday has created a global conversation about how brands and consumers …

Snapchat introduces Snapcash and Twitter updates search

Snapchat users can now send money to friends, Twitter makes significant updates to search and more of the latest digital news.

Snapchat Now Lets You Send Money to Friends through Snapcash Deal with Square Cash

In an interesting move, Snapchat launched “Snapcash” payment options on its app through a deal with Square Cash – entering the competitive mobile payment market alongside Google Wallet and Venmo. Users can link their debit card to their Snapchat accounts and type a dollar amount into Snapchat’s text-chat feature to instantly send a friend money. Currently th…

Friday5: Five Phases of Filmmaking

From short films and branded documentaries to Vines and tabletop photography, production teams specialize in bringing big creative ideas to life.  We are made up of filmmakers, producers, animators and creative directors from all walks of the industry—from comedy writers to comic book illustrators to live show producers – and work in constant collaboration to produce video content.

When it comes to making videos, we get all sorts of questions, so we’re here to lay it all out and take you through the Five Phases of Filmmaking.

Facebook rolls out News Feed updates and Instagram updates caption editing options

Facebook rolls out more options for its News Feed, captions become editable on Instagram and more of the latest digital news.

More Ways to Control What You See in Your News Feed

Facebook announced new user control options that make it easier to follow/unfollow brands and people that appear in News Feeds. This update allows for easier interaction with pages (even if they aren’t being followed) and will display a list of top people that have been seen in the News Feed each week. Read on to learn more.

Discovery and Caption Editing on Instagram

This week Instagram ro…

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