Home_Viewpoints

Welcome to Edelman Digital

Edelman Digital is the world’s first and largest global social agency. We leverage the industry’s best talent, combining insight driven business strategy with flawless program execution. This leads to measurable results for our clients and tangible value for their stakeholders. 

Friday5: The Future of Mobile Messaging is Now

In our smartphone-driven world, mobile messaging apps have risen to prominence among social media networks and have blurred the lines between the two. These platforms, especially the five listed below, should be on every modern marketer’s radar as they become more ingrained in society as a primary form of digital communication.

1. Snapchat

This week, Snapchat released their much anticipated Discover feature, which will let users see highly visual mobile content from media publishers such as ESPN, Comedy Cent…

Facebook creates Super Bowl ad targeting and a new video-streaming platform rolls out

Facebook is targeting Super Bowl audiences, a potential YouTube competitor rolls out and more of the latest digital news.

Facebook Packages Own Super Bowl Audience for Ad Dollars

This week, Facebook began tracking users’ status updates, comments and more for keywords related to the Super Bowl. These interactions will give valuable data to advertisers who can then create ads for segmented audiences including users planning on watching the Super Bowl and users going to a Super Bowl party.

Several Major Brands are Already Investing in YouTube’s Next Challenger

Vesse…

Friday5: How The White House Mastered Fractured Media

A version of this post was originally published on Medium.

It doesn’t matter where you land on the political spectrum: one can’t help but notice how the White House continues to master the ever fragmented media landscape. The White House knows to reach people where they are vs. relying solely on the traditional “mainstream” channels of its predecessors. Though however masterful it may seem at first glance — the principles the White House is putting into action can be broken down into a set of best practices.

1. Tapping the reach of intern…

Friday5: 5 Reasons to Embrace Responsive Web Design in 2015

In 2010, Morgan Stanley released an 87-page report declaring that mobile would rule the world by 2015. Well, here we are five years later and while we might not have hoverboards yet, mobile has exploded as predicted. With the huge influx of smartphone adoption, device fragmentation, and mobile Internet usage, creating a responsive web experience for all devices is no longer an option—it’s a requirement.

What is responsive web design? The folks over at Froont have a great blog post with helpful visuals, but essentially, RWD is the belief that websites should resp…

Facebook video activity soars and Twitter’s native video tool close to launch

Facebook video activity soars, Twitter to launch native video tool in coming weeks and more of the latest digital news.

65% of Facebook’s Video Views Are Now on Mobile Devices

In the past year, Facebook has seen a high amount of activity in video content on mobile devices. Over 50 percent of U.S. users watch at least one video daily, and video posts have increased by 75 percent globally. As videos flood users’ news feeds, brands have the ability to strategically target consumers directly on their mobile devices.

Twitter’s New Video Feature is Only a Few Weeks Away…

Friday5: Digital Predictions for 2015

It’s the start of the new year, and with it comes the yearly predictions of what’s going to be big and noteworthy in the next year. We spoke with five people throughout the network to see what they’re most excited about in the digital and tech spaces in 2015:

1. Aniz Ruda, VP, Insights & Intelligence, Chicago

With CES 2015 wrapping up, it’s hard to avoid the influx of wearable devices that are starting to become accessible in the market. As these technologies become increasingly popular, Aniz wond…

Friday5: Thoughts on Communicating Data Breaches

If you’ve been following the news recently, you’ve seen the torrent of information about Sony’s recent hacking. Given the increasing prevalence of major data breaches in every industry, there are lessons for large organizations hidden among the public reaction. Here are 5 insights I’ve gathered:

1: Digital includes risk

The average employee sends and receives 30,000 emails per year (115 per day in 2013 * 260 workdays per year). That’s just email. Much of our lives have migrated online—banking, SMS,…

Facebook introduces Graph Search to mobile and Instagram rolls out verified badges

Facebook introduces Graph Search to mobile, Instagram announces verified accounts and more of the latest digital news.

Facebook Brings Graph Search To Mobile And Lets You Find Feed Posts By Keyword

Earlier this week, Facebook released Graph Search for mobile iOS users. Graph search is an in-depth way of searching for past News Feed posts by keyword. The offering is currently ad-free and is a major step for Facebook in challenging Google’s search engine.

Instagram Debuts Verified Badges for Brands

Following the announcement of Instagram reaching 300 millio…

Friday5: Why Email Marketing Rules

Do your clients want to reach people…and get them to do something? Then consider the power of email for consumer marketing, public affairs, and corporate campaigns. Here are five reasons why email rules.

1. Volume

The statistics of email use and ROI are mind bogglingly impressive. Every minute there are 204 million emails sent compared to almost 6 million combined social engagements on Facebook, Pinterest, Vine, Instagram, and Twitter.[i] But this doesn’t mean email is an oversaturated channel. In fact, e…

Twitter introduces Tweet Stats, YouTube’s InVideo Programming Feature

Twitter ramps up its analytics, YouTube brings in new features and more of the latest digital news.

Twitter May Soon Show Your Tweets’ Stats

Twitter plans to roll out new mobile analytics offerings to a small percentage of users in an initial test period. If fully released, users will be able to monitor statistics on a tweet-by-tweet basis, using a new “View Analytics Details” button located at the bottom of each tweet. The statistics will initially only be available in the iOS app.

YouTube’s InVideo Programming Feature Adds Interactivity to Videos

Through its …

Related Posts Plugin for WordPress, Blogger...