Twitter ramps up its analytics, YouTube brings in new features and more of the latest digital news.
Twitter May Soon Show Your Tweets’ Stats
Twitter plans to roll out new mobile analytics offerings to a small percentage of users in an initial test period. If fully released, users will be able to monitor statistics on a tweet-by-tweet basis, using a new “View Analytics Details” button located at the bottom of each tweet. The statistics will initially only be available in the iOS app.
YouTube’s InVideo Programming Feature Adds Interactivity to Videos
Through its …
What comes after Black Friday and Cyber Monday? #GivingTuesday, of course! It’s an opportunity for brands and consumers to kick off the holiday season with good will and purpose. #GivingTuesday was founded in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation. With the support of consumers around the world, campaigns activated by brands and organizations on this year’s #GivingTuesday raised nearly $46 million for nonprofits globally. With its increased popularity, #GivingTuesday has created a global conversation about how brands and consumers …
Snapchat users can now send money to friends, Twitter makes significant updates to search and more of the latest digital news.
Snapchat Now Lets You Send Money to Friends through Snapcash Deal with Square Cash
In an interesting move, Snapchat launched “Snapcash” payment options on its app through a deal with Square Cash – entering the competitive mobile payment market alongside Google Wallet and Venmo. Users can link their debit card to their Snapchat accounts and type a dollar amount into Snapchat’s text-chat feature to instantly send a friend money. Currently th…
From short films and branded documentaries to Vines and tabletop photography, production teams specialize in bringing big creative ideas to life. We are made up of filmmakers, producers, animators and creative directors from all walks of the industry—from comedy writers to comic book illustrators to live show producers – and work in constant collaboration to produce video content.
When it comes to making videos, we get all sorts of questions, so we’re here to lay it all out and take you through the Five Phases of Filmmaking.
Facebook rolls out more options for its News Feed, captions become editable on Instagram and more of the latest digital news.
More Ways to Control What You See in Your News Feed
Facebook announced new user control options that make it easier to follow/unfollow brands and people that appear in News Feeds. This update allows for easier interaction with pages (even if they aren’t being followed) and will display a list of top people that have been seen in the News Feed each week. Read on to learn more.
Discovery and Caption Editing on Instagram
This week Instagram ro…
The Five Forces Supporting STEM Students and Their Educators
Last week, I had the pleasure of speaking at the annual summit for one of our clients, Project Lead the Way. PLTW is the nation’s leading provider of learning programs in Science, Technology, Engineering, and Mathematics (STEM), which not only includes K-12 curricula but professional development for teachers as well.
My talk focused on what I felt were five defining forces that make now a critical moment for STEM education.
1. “The market…
YouTube’s 60 frames per second video feature, Snapchat’s recent update and more of the latest digital news.
YouTube Can Now Play Videos at 60 Frames per Second
After years of only being able to play videos at 30 frames per second, YouTube is raising the bar on playback standards with its new 60 FPS capability. This feature has been highly anticipated since June and is currently only compatible with certain browsers. EA Sports is one of the initial brands to release 60 FPS videos on YouTube.
Snapchat Is In Partnership Talks with Buzzfeed, Time, Others
Whether it’s live-tweeting during the big game or creating real-time images during an awards ceremony, companies are often curious about how to create winning real-time moments on Twitter. While some brands have had success participating in the moment, it continues to be a challenge to tackle real-time content and still help our clients achieve their goals. Recently, Stacy Minero, Twitter’s Head of Content Planning, gave us a few tips on how to help our clients win the moment.
1. Plan the predictable
In a year filled with constant reminders of significant cyber-attacks, cybersecurity is quickly becoming a principal risk for organizations across all industries, sectors and geographies. In 2014, cybersecurity breaches have increased by 48 percent, showing the growing risk around potential attacks.
One of the side effects of the increase in attention is that many organizations are moving beyond categorizing cyber-related risks as solely the responsibility of IT or security teams. CEOs, boards and communications teams are demanding greater levels of preparedness, training, re…
Snapchat rolls out its first ad, Facebook launches a new Room app and more of the latest digital news.
Snapchat Freaks Out Users with First Ad for ‘Ouija’
Snapchat has rolled out its very first ad, which took the form of a 20-second trailer for the upcoming horror film, Ouija. Though Snapchat previously alerted users that ads were coming, the movie trailer caught many people by surprise and was received with mixed reactions.
Facebook Launches Rooms App for Anonymous Sharing of Interests
Facebook’s latest iOS app, Rooms, brings people together around common interest…