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Friday5: Keep Your Eye on Social Media Week

Social Media Week is upon us once again. The second, weeklong conference of 2014 kicks off on September 22 in cities around the world, including São Paulo, Toronto, Los Angeles, Chicago, London, and Berlin. Social Media Week brings together some of the top thinkers and professionals in the industry to share ideas, best practices and future insights in to the fast-paced and constantly evolving digital medium.

Here are a few key themes to keep an eye out for:

1. Wearable Technology

Wearable technology has b…

Hootsuite rolls out campaign functionality and Snapchat places greater emphasis on Stories

Hootsuite’s new campaign functionality, an increased emphasis on Snapchat’s Stories feature and more of the latest digital news.

Introducing Hootsuite Campaigns

Hootsuite has announced its acquisition of Brightkit, a service that allows customizable gamified elements in social marketing campaigns. Immediately following the announcement, the social marketing platform launched Hootsuite Campaigns, allowing marketers to manage and monitor live campaigns, tap into various web analytic tools and more. Marketers will have the ability to create and host contests, user-generat…

Friday5: Twitter’s New Buzz Word: “Buy”

You might not think of Twitter as a destination for online shopping, but the social media site is inching closer to that reality. After announcing in July that Twitter acquired CardSpring, a payment infrastructure provider, it dropped another huge clue that it will introduce shopping services. Several users have spotted a new “Payment and Shipping” option within the official Twitter Android app settings menu, where users would presumably manage their payment methods and enter a delivery address.

At this time, the purchasing capability isn’t available and it’s too early to…

Pizza Hut Japan introduces a cat video series and Instagram rolls out Hyperlapse

A video series starring four cats, Instagram launches a time-lapse app and more of the latest digital news.

Japan Unveils Adorable Mock Pizza Hut Run Entirely By Cats

If you’ve ever wondered what four cats operating a miniature Pizza Hut store would look like, you’re in luck. Capitalizing on the internet’s obsession with cats, Pizza Hut Japan takes viewers behind the scenes of a mock Pizza Hut with a handful of short video clips.

Instagram Reveals Stunning Tech behind its New Hyperlapse App

Instagram launched a Hyperlapse app earlier this week and has revealed …

Friday5: 2014 Digital Trends Updates

Back in January we reported on five digital trends to look for in 2014 as we dived into the year. Now, the summer of 2014 is coming to an end and we’re moving into the second half of the year. Let’s take a look back at our predictions and see how they’ve evolved since January:

1. Visually Speaking

Visual fluency has been speaking loudly. We mentioned that visuals over words will be a must for brands’ content strategies in the coming year in order to better connect with their fans, and we definitely sa…

Facebook calls out fake news with “Satire” tag and Google rolls out website call conversions

Facebook tests “Satire” tag, Google introduces website call conversions and more of the latest digital news.

Facebook Tests ‘Satire’ Tag to Help Users Identify Fake News

Prompted by user feedback, Facebook is testing a “satire” tag to identify fake news sourced from outlets such as The Onion, ClickHole and The Daily Currant. The tag will exist in the Related Articles box and will automatically appear after the user clicks on an article from a satirical website. Tests have reportedly begun a month ago and the feature will likely roll out to other parody news sites i…

Friday5: Instagram Rolls Out Ad Tools

It’s not new to see ad content on social media anymore. Nearly every social media channel has some form of ad content; some offer more robust tools than others. Facebook-owned Instagram—which first introduced ads about a year ago—has recently made a push to strengthen its offerings to advertisers by rolling out new dashboard with analytics. Let’s take a look at what Instagram’s new ad dashboard has to offer:

1. Account Insights

The ad dashboard can provide similar metrics as Instagram’s parent, Fa…

Facebook adds a new reporting feature and Twitter introduces Promoted Video

A new Facebook reporting feature, Promoted Video on Twitter and more of the latest digital news.

Facebook Now Tells Advertisers When Ads Lead To Purchases Across Devices

Facebook’s latest announcement regarding a new reporting feature will give advertisers insight into how often ads drive users to purchase the advertised product across different devices. Facebook reports that within 28 days, 32 percent of people who showed interest in mobile Facebook ads transferred to desktop in the US.

Introducing Promoted Video on Twitter

Earlier this year, tests conducted by T…

Friday5: Pinterest Announces Conversations

Last week, Pinterest unveiled a new way for users to “communicate, collaborate and share with one another,” by launching a new messaging feature called Conversations. With the launch of Conversations, users will be able to keep ongoing discussions on Pinterest around their favorite Pins without having to leave the platform. In this week’s Friday5, we look at what this new feature has to offer.

1. What It Is

Pinterest’s new messaging feature allows Pinners to share discoveries with the people who…

A new video streaming app and Pinterest introduces messaging feature

A new video streaming app, Pinterest introduces messaging and more of the latest digital news.

Remote Control Your Friends with Video App Sup

A new video streaming app called Sup was released this past week from the founders of Yahoo acquisitions Stamped and Milewise. How it works: A user sends a request, and if accepted within five minutes, a silent, live video stream begins between friends. “Supping” is expected to be an interactive experience, as users can direct and watch friends in real-time.

Your Twitter Feed May Soon Be Filled with Accounts You Don’t Follow…

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