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Facebook calls out fake news with “Satire” tag and Google rolls out website call conversions

Facebook tests “Satire” tag, Google introduces website call conversions and more of the latest digital news.

Facebook Tests ‘Satire’ Tag to Help Users Identify Fake News

Prompted by user feedback, Facebook is testing a “satire” tag to identify fake news sourced from outlets such as The Onion, ClickHole and The Daily Currant. The tag will exist in the Related Articles box and will automatically appear after the user clicks on an article from a satirical website. Tests have reportedly begun a month ago and the feature will likely roll out to other parody news sites i…

Friday5: Instagram Rolls Out Ad Tools

It’s not new to see ad content on social media anymore. Nearly every social media channel has some form of ad content; some offer more robust tools than others. Facebook-owned Instagram—which first introduced ads about a year ago—has recently made a push to strengthen its offerings to advertisers by rolling out new dashboard with analytics. Let’s take a look at what Instagram’s new ad dashboard has to offer:

1. Account Insights

The ad dashboard can provide similar metrics as Instagram’s parent, Fa…

Facebook adds a new reporting feature and Twitter introduces Promoted Video

A new Facebook reporting feature, Promoted Video on Twitter and more of the latest digital news.

Facebook Now Tells Advertisers When Ads Lead To Purchases Across Devices

Facebook’s latest announcement regarding a new reporting feature will give advertisers insight into how often ads drive users to purchase the advertised product across different devices. Facebook reports that within 28 days, 32 percent of people who showed interest in mobile Facebook ads transferred to desktop in the US.

Introducing Promoted Video on Twitter

Earlier this year, tests conducted by T…

Friday5: Pinterest Announces Conversations

Last week, Pinterest unveiled a new way for users to “communicate, collaborate and share with one another,” by launching a new messaging feature called Conversations. With the launch of Conversations, users will be able to keep ongoing discussions on Pinterest around their favorite Pins without having to leave the platform. In this week’s Friday5, we look at what this new feature has to offer.

1. What It Is

Pinterest’s new messaging feature allows Pinners to share discoveries with the people who…

A new video streaming app and Pinterest introduces messaging feature

A new video streaming app, Pinterest introduces messaging and more of the latest digital news.

Remote Control Your Friends with Video App Sup

A new video streaming app called Sup was released this past week from the founders of Yahoo acquisitions Stamped and Milewise. How it works: A user sends a request, and if accepted within five minutes, a silent, live video stream begins between friends. “Supping” is expected to be an interactive experience, as users can direct and watch friends in real-time.

Your Twitter Feed May Soon Be Filled with Accounts You Don’t Follow…

Friday5: Understanding What Planning Is (And What It Isn’t)

Strategic planning has a critical (and growing) role in how we practice digital communications. As a multidimensional discipline, it helps align relevant insights and find specific opportunities for brands. Whilst doing that, it serves as a conduit between creative, the client and the consumer.

Nevertheless, the function and role of planning is not always clear. The question remains: “So what exactly do planners do?” Being a recent arrival to the Planning model, I too initially struggled to understand it, but over time and experience I’ve figured out the basics.

Facebook shuts down Gifts service and Instagram rolls out Snapchat rival

Facebook shuts down its Gifts service, a new competitor for Snapchat and more of the latest digital news.

Facebook to Shut Down Gifts Service

Facebook will be shutting down their Gifts program on August 12. This service, originally launched in 2012, allowed users of the social network to purchase presents and gift cards for their friends. Facebook promises to leverage their learnings to identify new ways businesses and developers can help drive web sales.

Instagram Quietly (and Slowly) Launches Snapchat Rival, Bolt

Bolt, Instagram’s new one tap photo mess…

Friday5: Takeaways from #AdweekChat

If only we could know the future direction of social media with certainty. Unfortunately, it’s impossible to know for sure, which was why Adweek brought together a panel of guest experts, as well as hundreds of social media professionals, for its first #AdweekChat this past Wednesday. Our own David Armano joined as a guest expert to discuss the topic: “How are social networks evolving?” We asked David about his takeaways in this week’s Friday5:

1. Did any major themes surface throughout the chat?

One overarching theme that bubbled up was the idea tha…

Facebook mobile advertising revenue and the ultimate selfie

Facebook mobile advertising revenue skyrockets, an iPad app takes selfies to a new dimension and more of the latest digital news.

Facebook Revenue Jumps 61% on Mobile Ad Strength

Facebook blew away investors for the ninth straight quarter with the release of their quarterly earnings report this week. Advertising revenue at the company saw a 67% year-over-year increase, with mobile advertising growing 151%. Key to their reported successes, the social network is finding ways to monetize mobile browsing worldwide and increase their share of the advertising market.

A…

Friday5: New Social Media Features

Keeping track of all the major updates across social media can be daunting even for the most tuned-in digital people. Here to help is this week’s Friday5 looking at some of the most recent updates to the major social media platforms. These tools are great ways to help Community Managers reach and engage more of their community.

1. Twitter Amplify

Twitter’s Amplify service is moving out of the garage and into the fully-functioning real world. Historically, the Twitter Amplify service has been used by major…

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