Social media engagement is no longer simply about picking the right words to fit 140 characters. Engagement comes down to selecting the necessary elements that will not only capture a consumer’s attention, but all of their senses.
The importance of visual elements in social media is a new constant in order to grab a user’s attention, but how we engage with our ears is just being discovered. The launch of mobile apps such as Twitter #Music and musicians themselves embracing social media, presents a new role music can play on social media that goes beyond purely listening…
This post was originally published on Edelman.com.
China’s 12th National People’s Congress (NPC) officially came to a close on March 17th, marking the end of a long transition of power that had first started in October with the 18th National Congress of the Communist Party of China (CPC).
While the NPC captured media headlines in China and around the world, it also played out in a significant way on social media.
Just hours after the newly-elected Premier Li Keqiang delivered his first press conference, “Meet China’s New Premier” became a top trending topic…
This post was originally published on Edelman.com.
Name: Andrew F. Stewart
What is your title? Senior digital account manager, Consumer Marketing, Toronto
How many people are in your office? Approximately 150
In 140 characters, what does your job entail? I create and execute engaging digital and social programs for consumer packaged goods and online clients with help from an awesome national team.
What might you find yourself doing around 10 a.m. on a regular work day? Reviewing community management reports from the day before and drinkin…
Entertainment shows changing how viewers experience television, a creative hunger-induced campaign from Snickers and a collection of other social news and tips. Enjoy this week’s Digital Dice and have a great weekend!
NBC’s “The Voice” is Changing How We Watch TV… With Twitter
Since the first season launched in 2011, NBC’s The Voice has turned heads for its creative and strategic use of Twitter. The popular reality singing competition has become a leader in the entertainment industry for using the social platform to create buzz, generate iTunes sales and…
Why It Matters, By Matt Stontz
As social networks and online publications have evolved, they’ve strived to find a balance that weighs effective ad formats with presenting a seamless user experience. Because of this, new content-based ad formats have been introduced to help ads feel more organic. Now, advertising is no longer just a 30-second TV spot or a banner ad.
This more seamless integration between advertising and organic content is increasingly evident in Facebook’s News Feed, which is why it’s best for companies to consider a converged media approach (paid, ow…
Second in a series of posts about Real-time marketing and Edelman’s Creative Newsroom.
In a previous post and accompanying white paper, we explored the real-time imperative – why brands are racing to create timely, visual content that matches their audience’s interests with breaking news and conversation trends, at the peak of the discussion.
But real-time marketing needs to be about more than just NOW. In order to be truly beneficial, a brand must align short-term, fleeting interest with the long-term brand narrative. In fact, increased emphasis on real-time makes …
QR codes embedded into pajama pants, Twitter’s major ad deal, and platforms continuing to focus on mobile enhancement. Enjoy this week’s Digital Dice and have a fantastic weekend!
Scan These Smart Pajamas to Read Your Kids a Bedtime Story
Idaho-based Smart PJs released a line of children’s pajamas featuring polka dots with an embedded code. The fabric works much like a QR code, leading to a mobile story when scanned with a smartphone. The sleepwear is also accompanied by a free mobile application that includes an option to recite the story aloud. However, the existing …
Still organizing your planned social media content in painstakingly long Word* and Excel documents? Today, I organize my life with social media management software. Maximize your social media content management tool by using all of its features and don’t be afraid to push it to its limits.
So without further ado, here are five ways that social media content management software can manage more than your social media content.
1. Manage Your Competitors
With content management software, competitor data is at…
This post was originally published on Tony Long’s blog Cultural Exception.
To a brand manager, “viral” represents the effortless thrill of a no-strings lover calling the brand’s name. And she/he has tickets to that thing users love. But shouldn’t engagement offer more than the lottery promise of viral? Shouldn’t teams deliver more than a transient experience, one that is an extension of the brand?
To do this one can look to the one and only Cosmo Kramer. Well, not just Kramer, but the whole cast. And not really the cast, rather it’s just a couple of guys who l…