Home_Viewpoints

Welcome to Edelman Digital

Edelman Digital is the world’s first and largest global social agency. We leverage the industry’s best talent, combining insight driven business strategy with flawless program execution. This leads to measurable results for our clients and tangible value for their stakeholders. 

Things We Can Learn From Military Public Affairs (Friday5)

Editor’s note: This version has been updated to accurately reflect the USMC’s involvement with Terminal Lance.

Can you imagine being responsible for 3.2 million employees? How about communicating with them? Unless you’re the CEO of Walmart or McDonalds the answer to those questions is probably “No.” The Department of Defense is the largest employer in the world with more than 1.4 million active duty servicemen and women and over 1.1 million National Guardsmen and Reservists (plus 700,000+ civilians). An organization with such scale presents an interesting challenge …

Brands Will Soon Have Access to GoPro Videos

The latest and greatest digital news updates.

Brands Are About to Find Out How Powerful GoPro Videos Can Be

GoPro will soon launch a new platform called GoPro Licensing, where brands and marketers will be privy to over 600 videos from amateur and professional videographers. Video prices begin at $1,000 and vary by distribution and specific usage.

Instagram Gets Its First Game, Inspired by the World of ‘Rick and Morty’

Adult Swim, in partnership with digital agency Carrot, have recently developed the first Instagram game to promote their show, Rick and Morty. The “Ric…

Lessons from Improv That Benefit Content Strategy (Friday5)

About a year ago, a coworker introduced me to the DC Improv comedy school. I was definitely up for learning improv (I am an ESFJ, after all) but I was terrified of having to make stuff up on the spot. My heart was pounding like a drum line in a marching band and as my family and friends entered the room the lights went dark…

…and I said to myself, “here goes nothing,” as the stage lights were staring me straight in the face.

As a content strategist at Edelman DC, my job is to tell stories for our clients. Three improv courses and two performances later, I’m ready…

Customers of Crimson Hexagon Can Now Access Tumblr Insights

The latest and greatest in digital news updates.

Crimson Hexagon Now Offers Access to Tumblr Firehose

Analytics provider Crimson Hexagon has joined Tumblr’s Preferred Data Partners program, and now offers customers access to insights on the platform’s full firehose of public activity. Customers will be able to track brand mentions and logos, measure conversation volume and analyze sentiment drivers on Yahoo’s network, thus making it easier to prove engagement, awareness and, ultimately, ROI through Tumblr. See the rest of Tumblr’s Preferred Data Partners here.

B…

5 Tips for Video Amplification (Friday5)

The widespread proliferation of mobile and tablet devices has created a boom in digital video content consumption in the past few years, and video ad spending in the US is growing with it. eMarketer projects overall spend will nearly double from $7.8 billion this year to $14.4 billion by 2019. If you or a client is new to video, consider these five tips for video amplification:

1. Production considerations

Because video content can be expensive to produce professionally, consider the supplementary content that…

Twitter Improves Advertising for Mobile Apps

Twitter improves mobile app ads, Facebook updates cost-per-click definition and more digital news.

Twitter Adds Advertising Tools to Promote Mobile Apps

Twitter has announced new tools for its mobile application advertisers. These include video app cards that showcase apps before prompting users to install them, and a pay-per-download system.

Facebook Updates Its Cost-Per-Click Definition to Only Include Clicks to Website and Apps

This week, Facebook announced that cost-per-click (CPC) will now be defined by clicks to the website and clicks on apps, excluding likes, …

Ways to Strengthen Measurement and Reporting (Friday5)

Following a regular measurement and reporting process can help illustrate the impact of a brand/organization’s online presence and lead to content optimizations. Whether it’s campaign-focused reporting or an established monthly/quarterly cadence, here are five tactics for improving the process and final product:

1. Campaign reporting brief

For a specific campaign report, begin by outlining campaign objectives, digital tactics (i.e. social amplification, webpage overlay, paid partnership), timeline and key players. Using the brief to inform the report output ensures it…

The New Social Media Trends in Asia-Pacific (Friday5)

A version of this post appeared in PRWeek.

Edelman Digital APACMEA’s review of social media usage across Asia Pacific and the Middle East reveals constant shifts in the social media channels being used, the nature of usage and the users themselves. One of the most evident tendencies in this region is that when the social media party gets crowded, the cool kids move on. As social media continues to become more and more a part of the fabric of daily life, the pattern of that fabric is forever altering, as can be seen through these trends:

1. U…

Facebook Updates Video Ads

Facebook updates video ads, Google Analytics releases a huge update and more of the latest digital news from this week.

Facebook is Changing the Video Ad Game in a Big Way

Previously, Facebook charged marketers per impression earned on videos, even as videos were played for a brief moment. In response to complaints, the platform now offers the option to pay after a video has played for at least 10 seconds. This gives marketers more control and creative direction on a platform that boasts over 4 million video views per day.

What’s New in the Latest Google Analytics Updat…

Chevy Goes Emoji on Us

Chevy appeals to a younger audience with emojis, Instagram revamps its Explore Tab and more of the latest digital news.

Chevy Goes Emoji

Ahead of Chevy’s reveal of the 2016 Chevrolet Cruze, the brand shared a press release entirely in emojis, encouraging users to decode the news ahead of the reveal. This fun approach was aimed at appealing to the younger audience that are likely to be more familiar with emojis.

The All-New Search and Explore: See the World as It Happens

Instagram has revamped its Explore tab to make finding real-time content easier with Trending Ta…

Related Posts Plugin for WordPress, Blogger...