Shape What’s to Come

December 9, 2010

Originally posted on One Hundred Jobs.

I really want to relay the story about all of the effort that went into producing the video for Levi’s new social campaign “Shape What’s to Come”, for Job 73.

Levi’s is creating a network of empowered women who want to change the world for themselves, the community and the world. Shape What’s to Come “is a place where women around the world connect with peers and mentors alike. It’s a place to pursue your passion and channel it into something big – a new experience, a career or even a cause. A community of women changing…

Setting the Stage for Legal and Marketing Professionals in the Social Media World

November 8, 2010

Posted by Edelman Digital

Follow on Twitter @edelmandigital

On Tuesday, November 2nd, Edelman Toronto and McCarthy Tétrault (client), one of Canada’s leading national law firms, brought together over 100 marketing and legal professionals to the Toronto Social Media Summit. Building on the success of the Social Media Summit hosted in Montreal earlier this May, this 2nd edition focused on the challenges that brands, professional PR firms and law firms are facing today in the realm of social media.

We kicked off the day with our very own Steve Rubel, presenting Six Digital Trends Organizations Can’t Ignore. Barry Sookman, Technology …

Edelman and McCarthy Tétrault Bringing Marketing and Legal Together

October 27, 2010

Posted by Stephanie Schweitzer

Edelman, Toronto

Follow on Twitter @StephanieSchw

Hosted in partnership with McCarthy Tétrault, a leading Canadian law firm and Edelman client, Edelman’s second Social Media Summit is taking place on November 2nd, 2010 in Toronto. Building on the success of the first Social Media Summit hosted in Montreal earlier this year in May, this edition asks the questions: How should companies and brands work together to enter the social media world? Who needs to be involved and what needs to be organized in order to make that jump to the next level?

Often times there are missing gaps between different departments within…

Mushroom Masters: A Tournament of Taste

September 27, 2010

Posted by Jessi Langsen

Edelman Digital, Chicago

Follow on Twitter @tokissthecook

The U.S. Mushroom Council is always looking for innovative and new ways to reach mushroom lovers online. September is National Mushroom Month in the United States, and a great time to get people thinking about mushrooms.

This September the Mushroom Council teamed up with its Canadian and Australian counterparts to pursue a unique partnership with the food photography website Tastespotting. The contest was broken into four categories over the course of four weeks and encompasses 12 different bloggers – four from each country. By the time the contest launched at…

HP Launches TheNextBench.com – A Tech Community Built on the Heritage of Two Companies

September 1, 2010

Posted by Kristina Simpson

Edelman Digital, San Francisco

Follow on Twitter @hopmonkey

HP has come a long way from a tiny garage on Addison Avenue in Palo Alto where Bill Hewlett and Dave Packard took $538 in working capital and a Sears-Roebuck drill and built what is now the largest technology company in the world. When HP tasked Edelman Digital to build a website for its passionate tech enthusiast community, we looked at our own entrepreneurial heritage for inspiration. After all, Edelman came from humble beginnings as well – Daniel J. Edelman transformed his company from a one-man PR business to the leading independent global PR firm in world.

In 1949, Dan…

ConAgra Foods Adds Bloggers To Executive Training Program

August 11, 2010

Posted by Sarah Pagel

Edelman Digital, Chicago

Follow on Twitter @skpagel

Originally posted on ShePosts.

As a major player in the consumer packaged goods industry, ConAgra Foods (client) has been busy socializing many of their brands and building relationships with influential bloggers and online communities. To demonstrate the importance of these efforts, the company recently invited a panel of bloggers to speak at its Leadership Excellence Series. The invited bloggers spoke to more than 60 executives from various departments within ConAgra Foods about how and why they work with companies to promote a given product or brand and to discuss wh…

Ben & Jerry’s: A Bold and Digital Reality

July 14, 2010

Posted by Libby Pigg

Edelman Digital, New York

Follow on Twitter @libbypigg

It’s not every day that a client asks you to create something that is meaningful, innovative, creative and fun.

Okay, with Ben & Jerry’s, it’s every other day. In keeping with Jerry Greenfield’s motto “If it’s not fun, then why do it” they have really outdone themselves this time.

Ben & Jerry’s is always looking for new ways to engage with their fans. They saw early success with their Facebook page which reached one million fans last year and is steadily growing.

Their Twitter presence isn’t too shabby either, with ove…

HP Photosmart Video – Social Entertainment

July 9, 2010

Posted by Jonny Bentwood

Edelman Technology, London

Follow on Twitter @JonnyBentwood

Robbie Williams had it right when he sang ‘Let Me Entertain You’. When a firm wants to get a message across, it needs to be get across the noise for people to pay attention.

I particularly like the way mastercom explain their raison d’être:

It’s better to entertain than interrupt and disturb.

Well this is exactly what HP have done magnificently in their latest HP Hit Print video. The story behind this was explained on Gadget Venue and copied below:

“About a year ago, Matt and Tom created a video showing several HP printers print…

MTV Uses TweetLevel To Find Their Next Twitter Jockey

July 7, 2010

Posted by Jonny Bentwood

Edelman Technology, London

Follow on Twitter @JonnyBentwood

The MTV generation are now 30-somethings sitting behind their computers getting on with work. If the teens of today want to see the latest music video they go to YouTube and not the TV.

So how does a company like MTV re-engage with the social media generation. The answer is to embrace it whole heartedly and not to fight the change. This is exactly what MTV are doing and I am proud that Edelman can be associated with it.

Starting on Wednesday, the hunt for MTV’s next social media correspondent starts. In a competition that runs in a similar …