ConAgra Foods Adds Bloggers To Executive Training Program

August 11, 2010

Edelman Digital, Chicago

Follow on Twitter @skpagel

Originally posted on ShePosts.

As a major player in the consumer packaged goods industry, ConAgra Foods (client) has been busy socializing many of their brands and building relationships with influential bloggers and online communities. To demonstrate the importance of these efforts, the company recently invited a panel of bloggers to speak at its Leadership Excellence Series. The invited bloggers spoke to more than 60 executives from various departments within ConAgra Foods about how and why they work with companies to promote a given product or brand and to discuss wh…

Ben & Jerry’s: A Bold and Digital Reality

July 14, 2010

Posted by Libby Pigg

Edelman Digital, New York

Follow on Twitter @libbypigg

It’s not every day that a client asks you to create something that is meaningful, innovative, creative and fun.

Okay, with Ben & Jerry’s, it’s every other day. In keeping with Jerry Greenfield’s motto “If it’s not fun, then why do it” they have really outdone themselves this time.

Ben & Jerry’s is always looking for new ways to engage with their fans. They saw early success with their Facebook page which reached one million fans last year and is steadily growing.

Their Twitter presence isn’t too shabby either, with ove…

HP Photosmart Video – Social Entertainment

July 9, 2010

Posted by Jonny Bentwood

Edelman Technology, London

Follow on Twitter @JonnyBentwood

Robbie Williams had it right when he sang ‘Let Me Entertain You’. When a firm wants to get a message across, it needs to be get across the noise for people to pay attention.

I particularly like the way mastercom explain their raison d’être:

It’s better to entertain than interrupt and disturb.

Well this is exactly what HP have done magnificently in their latest HP Hit Print video. The story behind this was explained on Gadget Venue and copied below:

“About a year ago, Matt and Tom created a video showing several HP printers print…

MTV Uses TweetLevel To Find Their Next Twitter Jockey

July 7, 2010

Posted by Jonny Bentwood

Edelman Technology, London

Follow on Twitter @JonnyBentwood

The MTV generation are now 30-somethings sitting behind their computers getting on with work. If the teens of today want to see the latest music video they go to YouTube and not the TV.

So how does a company like MTV re-engage with the social media generation. The answer is to embrace it whole heartedly and not to fight the change. This is exactly what MTV are doing and I am proud that Edelman can be associated with it.

Starting on Wednesday, the hunt for MTV’s next social media correspondent starts. In a competition that runs in a similar …

Building Hyatt São Paulo’s Social Media Presence

June 28, 2010

Posted by Annia Vuolo

Edelman, Sao Paulo

Follow on Twitter @NiVuolo

Edelman Digital Brazil has been working for the Grand Hyatt São Paulo since 2009, when the team created official profiles on Twitter, YouTube and Facebook to establish relationships with users and engage with bloggers.

Edelman develops tips and trivia about where to hang out in São Paulo, concerts, movies, and encourages conversations about all the subjects related to the Hotel like its restaurants, the spa, the pub and the wine festivals. We want to position Hyatt as a credible source for wine and food.

Hyatt prefers to work with Facebook as it has a…

Samsung Movies At Home

June 21, 2010

Posted by Fabio Siqueira

Edelman, Sao Paulo

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Every day a new technology is developed but, on the other hand, consumers haven’t had time yet to analyze and understand all the differences. The rapid evolution of the electronic industry has demanded more savvy users and although there are lots of articles and tutorials available online consumers continue to be confused about how to take advantage of all the features offered nowadays.

In order to helping consumers better understand the differences between DVD and Blu-ray, Edelman created a campaign for Samsung called “Movies at Home”. We chose five influential blogger…

May: Popular Posts

June 1, 2010

Posted by Amanda Mooney

Edelman Digital, Chicago

Follow on Twitter @amandamooney

5 Reasons Your Social Media Strategy Will Fail

I’m normally an optimistic person and maybe I should have titled this “5 Tips to Make Your Social Media Strategy Succeed,” but sometimes pointing out the negative side of an issue is more effective. Nonetheless, here are five ways brands go wrong when creating social media strategies for their businesses: Read more…

Visualizing The Web & Social Networks

Seeing is believing and visuals are powerful. I’ve collected a few visualization tools for Facebook, news feeds, and Twitter to let you view networ…

Health Digital Check-Up: How Hospitals Use Digital Media

June 1, 2010

Posted by Dave Levy

Edelman Digital, Washington D.C.

Follow on Twitter @levydr

Twitter has certainly been my point of discovery around many topics, so I was really grateful last week when Bryan Vartabedian shared a great resource from Ed Bennett that I had never seen before. Bennett, who works in the University of Maryland Medical Center, has taken the time to compile a fantastic database of US hospitals and the different digital media that each uses.

Bennett has cataloged 730 different hospitals in this list, and the information sheds a good amount of light on the different reasons health centers are venturing into social media. Based on…

Making Wireless Printers Fashionable And Digital

May 25, 2010

Posted by Enric Llopart

Edelman, Barcelona

Follow on Twitter @enricllopart

HP asked Edelman Barcelona for an Influencer Marketing campaign which had the mission to position HP wireless printers as a sexy and fashionable technology to women and families through the previously uninterested lifestyle media and blogs. We also had to present wireless printing technology in a new and exciting way considering that it had been in the market for almost two years.

So we came with the idea of creating a fashion collection made from recycled printer wires and auctioning off the collection for a charity donation. The concept was: “wire is dead, let�…