A Year in the Like from Microsoft

April 2, 2012

To celebrate its first million Facebook fans, Microsoft turned to Edelman Digital to create A Year in the Like, a one-of-a-kind Facebook application to discover the past 365 days in a whole new way – through the eyes of your friends and family. A Year in the Like is a personal, experiential gift to thank the one million and more fans who share their opinions and support on the Microsoft social media channels.

A Year in the Like builds upon the new Facebook Timeline by revealing your stories through the perspective of the people who share t…

Slim Jim Snaps into Facebook

June 2, 2011

Posted by Edelman Digital

Follow on Twitter @edelmandigital

Originally posted on Forbes.com.

In this Brand Innovator Spotlight, Brett Groom, VP Content Activation at ConAgra Foods shares how the CPG doubled down on Facebook for their Slim Jim brand and discusses how brands should approach the social network.

Brandon Gutman: What made the Slim Jim brand double down on Facebook?

Brett Groom: The key for us was witnessing the natural enthusiasm and passion from folks interacting on what initially began as a naturally occurring (non company supported) Facebook presence. So when we stepped back and linked this to our target’s natu…

Twitter + Random Acts of Kindness = A Successful Social Campaign

January 20, 2011

Posted by Edelman Digital

Follow on Twitter @edelmandigital

Originally posted on Mashable.

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Running out of cereal is usually a problem that one must face on his own. But when David Berkowitz awoke to the dilemma one morning this October, he got some support from an unexpected source. After reading a tweet about his irritation, Edge Shave Gel sent him enough cereal that it should be a very long time befo…

eBay Mobile Commerce Infographic

December 22, 2010

Posted by TJ Kelly

Edelman Digital, San Francisco

Follow on Twitter @

On Tuesday, November 30, the Edelman team helped eBay (client) launch the eBay Mobile Commerce Infographic to support eBay’s mobile commerce leadership position in a bold, unique and transparent way. The “Mobile Heat Map” was used to highlight eBay’s 146% year over year mobile sales growth on Cyber Monday and the days leading up to what is typically the largest online shopping day of the year. Mobile transaction data was updated on the daily basis and continued to be a useful and unique story telling tool around eBay’s biggest mobile shopping day of the year (December…

Shape What’s to Come

December 9, 2010

Posted by Edelman Digital

Follow on Twitter @edelmandigital

Originally posted on One Hundred Jobs.

I really want to relay the story about all of the effort that went into producing the video for Levi’s new social campaign “Shape What’s to Come”, for Job 73.

Levi’s is creating a network of empowered women who want to change the world for themselves, the community and the world. Shape What’s to Come “is a place where women around the world connect with peers and mentors alike. It’s a place to pursue your passion and channel it into something big – a new experience, a career or even a cause. A community of women changing…

Setting the Stage for Legal and Marketing Professionals in the Social Media World

November 8, 2010

Posted by Edelman Digital

Follow on Twitter @edelmandigital

On Tuesday, November 2nd, Edelman Toronto and McCarthy Tétrault (client), one of Canada’s leading national law firms, brought together over 100 marketing and legal professionals to the Toronto Social Media Summit. Building on the success of the Social Media Summit hosted in Montreal earlier this May, this 2nd edition focused on the challenges that brands, professional PR firms and law firms are facing today in the realm of social media.

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Edelman and McCarthy Tétrault Bringing Marketing and Legal Together

October 27, 2010

Posted by Stephanie Schweitzer

Edelman, Toronto

Follow on Twitter @StephanieSchw

Hosted in partnership with McCarthy Tétrault, a leading Canadian law firm and Edelman client, Edelman’s second Social Media Summit is taking place on November 2nd, 2010 in Toronto. Building on the success of the first Social Media Summit hosted in Montreal earlier this year in May, this edition asks the questions: How should companies and brands work together to enter the social media world? Who needs to be involved and what needs to be organized in order to make that jump to the next level?

Often times there are missing gaps between different departments within…

Mushroom Masters: A Tournament of Taste

September 27, 2010

Posted by Jessi Langsen

Edelman Digital, Chicago

Follow on Twitter @tokissthecook

The U.S. Mushroom Council is always looking for innovative and new ways to reach mushroom lovers online. September is National Mushroom Month in the United States, and a great time to get people thinking about mushrooms.

This September the Mushroom Council teamed up with its Canadian and Australian counterparts to pursue a unique partnership with the food photography website Tastespotting. The contest was broken into four categories over the course of four weeks and encompasses 12 different bloggers – four from each country. By the time the contest launched at…

HP Launches TheNextBench.com – A Tech Community Built on the Heritage of Two Companies

September 1, 2010

Posted by Kristina Simpson

Edelman Digital, San Francisco

Follow on Twitter @hopmonkey

HP has come a long way from a tiny garage on Addison Avenue in Palo Alto where Bill Hewlett and Dave Packard took $538 in working capital and a Sears-Roebuck drill and built what is now the largest technology company in the world. When HP tasked Edelman Digital to build a website for its passionate tech enthusiast community, we looked at our own entrepreneurial heritage for inspiration. After all, Edelman came from humble beginnings as well – Daniel J. Edelman transformed his company from a one-man PR business to the leading independent global PR firm in world.

In 1949, Dan…