Tweets for Sweets: Ben & Jerry’s Takes Social Media Marketing on the Road for Second Year

Slim Jim Snaps into Facebook

June 2, 2011

Originally posted on Forbes.com.

In this Brand Innovator Spotlight, Brett Groom, VP Content Activation at ConAgra Foods shares how the CPG doubled down on Facebook for their Slim Jim brand and…

Twitter + Random Acts of Kindness = A Successful Social Campaign

January 20, 2011

Posted by Edelman Digital

Follow on Twitter @edelmandigital

Originally posted on Mashable.

[caption id="attachment_5857" align="aligncenter" width="400" caption="Copywriter Katie Facada and Account Executive Kevin DeStefan relieved irritation on a full-time basis from “The Zone” at Edelman Digital"][/caption]

Running out of cereal is usually a problem that one must face on his own. But when David Berkowitz awoke to the dilemma one morning this October, he got some support from an unexpected…

eBay Mobile Commerce Infographic

December 22, 2010

Posted by TJ Kelly

Edelman Digital, San Francisco

Follow on Twitter @

On Tuesday, November 30, the Edelman team helped eBay (client) launch the eBay Mobile Commerce Infographic to support eBay’s mobile commerce leadership position in a bold, unique and transparent way. The “Mobile Heat Map” was used to highlight eBay’s 146% year over year mobile sales growth on Cyber Monday and the days leading up to what is typically the largest online shopping day of the year. Mobile transaction data was updated on the daily basis and continued to be a useful and unique story telling tool around eBay’s…

Shape What’s to Come

December 9, 2010

Posted by Edelman Digital

Follow on Twitter @edelmandigital

Originally posted on One Hundred Jobs.

I really want to relay the story about all of the effort that went into producing the video for Levi’s new social campaign “Shape What’s to Come”, for Job 73.

Levi’s is creating a network of empowered women who want to change the world for themselves,…

Setting the Stage for Legal and Marketing Professionals in the Social Media World

November 8, 2010

Posted by Edelman Digital

Follow on Twitter @edelmandigital

On Tuesday, November 2nd, Edelman Toronto and McCarthy Tétrault (client), one of Canada’s leading national law firms, brought together over 100 marketing and legal professionals to the Toronto Social Media Summit. Building on the success of the Social Media Summit hosted in Montreal earlier this May, this 2nd edition focused on…

Edelman and McCarthy Tétrault Bringing Marketing and Legal Together

October 27, 2010

Posted by Stephanie Schweitzer

Edelman, Toronto

Follow on Twitter @StephanieSchw

Hosted in partnership with McCarthy Tétrault, a leading Canadian law firm and Edelman client, Edelman’s second Social Media Summit is taking place on November 2nd, 2010 in Toronto. Building on the success of the first Social Media Summit hosted in Montreal earlier this year in May, this edition asks…

Mushroom Masters: A Tournament of Taste

September 27, 2010

Posted by Jessi Langsen

Edelman Digital, Chicago

Follow on Twitter @tokissthecook

The U.S. Mushroom Council is always looking for innovative and new ways to reach mushroom lovers online. September is National Mushroom Month in the United States, and a great time to get people thinking about mushrooms.

This September the Mushroom Council teamed up with its Canadian and Australian counterparts to pursue a unique partnership with the food photography website Tastespotting. The contest was broken into four categories over the course…

HP Launches TheNextBench.com – A Tech Community Built on the Heritage of Two Companies

September 1, 2010

Posted by Kristina Simpson

Edelman Digital, San Francisco

Follow on Twitter @hopmonkey

HP has come a long way from a tiny garage on Addison Avenue in Palo Alto where Bill Hewlett and Dave Packard took $538 in working capital and a Sears-Roebuck drill and built what is now the largest technology company in the world. When HP tasked Edelman Digital to build a website for its passionate tech enthusiast community, we looked at our own entrepreneurial heritage for inspiration. After all, Edelman came from humble beginnings as well – Daniel J. Edelman transformed his company from a one-man PR business to the leading independent global PR firm in world.

In 1949, Dan…

ConAgra Foods Adds Bloggers To Executive Training Program

August 11, 2010

Posted by Sarah Pagel

Edelman Digital, Chicago

Follow on Twitter @skpagel

Originally posted on ShePosts.

As a major player in the consumer packaged goods industry, ConAgra Foods (client) has been busy socializing many of their brands and building relationships with influential bloggers and online communities. To demonstrate the importance of these efforts, the company recently invited a panel of bloggers to speak at its Leadership Excellence Series. The invited bloggers spoke to more than 60 executives from various departments within…