Earlier this week, I delivered a three-hour seminar to about 75 members of our U.S. leadership about social or otherwise new media. The event took place at the
Alamo Drafthouse Theater and included an excellent, provocative, and entertaining panel featuring
Terry Heaton,
Kaye Sweetser,
Korey Coleman, and our own
Tiffany Fessler.
A scientist-turned-business-leader acquaintance of mine once said, "In the workplace, they call it 'collaboration'. In academia, they call it 'cheating'." Preferring an environment where the free exchange of thoughts and ideas was actually encouraged, this scientist went into industry and hasn't looked back.
So I wonder what I'm to make of the case of Chris Avenir.
Since May 2007, I've been teaching week-long social media and online community immersion programs for Edelman's mid-level consultants, in addition to shorter form seminars for clients.
As various classes worked together in developing a final project, they've sometimes selected social-network-creator Ning as the platform to try out ideas.
Bravo to
Robert French, who launched
PROpenMic — a Ning-based network for students and educators.
In just a few days, well over 130 members have signed up. It will be exciting to see this grow over time.
One of the units I teach within the online community immersion curriculum here at Edelman is something I call "Digital Storytelling".
While writing continues to be the standard UI of our profession, we're quite past the point when the average professional communicator — rather than a specialist or resident nerd — needs to know the basics of audio/video production.
In my opinion, the invention of the integrated circuit is at least as groundbreaking as that of the radio or telegraph. However, I suspect that these names are passed up in communications history course because they are what many would call "technology history" not "communications history".
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