Case Study Archives

5
May
Now that the Microsoft-Yahoo mating dance has officially come to an end, it seems like everyone has an opinion on the outcome. Given that Microsoft is one of our clients, I am going to forgo putting out one more analysis to read. Still, I do want to point out a hidden side of the story that may have gone unnoticed. Specifically, Yahoo has shown how to blog in the midst of a friendly corporate takeover. This was no easy feat.