Books Archives

2
Jun
How'd You Score That Gig?
posted by Steve Rubel
Whenever I give a speech I usually start with an admission - I have the best job in the world (for real). Every day when I come to work at Edelman Digital I think of what the great Joe DiMaggio once said back in 1941: "I want to thank the Good Lord for making me a Yankee."

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6
Jun
“Being Digital”: The Past as Prologue
posted by Gary Goldhammer
My reputation as a geek was cemented long before the Web was in vogue or even on most people’s radar. I used “Archie” to wire my news reports from the field via a pay telephone and a clunky “modem” that...

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16
Jun
Re-Exploring "The Uses Of Argument"
posted by Phil Gomes
As many who know me have heard by now, I harbor a somewhat strong dislike for marketing books. This aversion started around 1995, when I was first exposed to the genre, and has only softened occasionally since.

That's not to say that I somehow believe such works don't have value. It's just that I prefer to obtain inspiration from other corners.

(My discussion of Stephen Toulmin's The Uses Of Argument follows.)


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