This is what my friend KP Frahm called the little discussion we had on twitter last night (well, night here in Europe, afternoon for you guys). Namely Steve Rubel and Loren Feldman and for some small tweets myself as well have been talking about the question if your own real estate on the web should be and remain your centerpiece, your one place to go, the core of your online reputation.
I favorited most of the conversation, so you are able to find it on twitter, here are some of the tweets:

Right now there is a lot of discussion going on on both sides of the pond about lifestream and the new home in the online world, starting with Steve's last two posts on his old home Micropersuasion. While some agree, some other disagree, not always as strong as Loren, but still.
For me this is indeed a question that is at the core of online reputation management and digital strategy: Should we go where the crowd is or should we build up our own real estate? This is a question we always ask in client projects as well - and there is no black or white answer to it.
So following the conversation between Steve and Loren will be interesting and fun, hope they really will do it on video - and this will help us to think and rethink about our own place to be on the web.
I personally e.g. use a lifestream for a long time now, right now I am experimenting with the small European service Storytlr.com, that has this cool feature of building magazine-like stories of your dezentral posts, just click on "stories" to see what I mean (and I then can embed the stories in my blog as well). But I would never give up my blog (at least for now this is my pov). I never changed it, to be honest, so I am still hosting it at blogger.com. It's my real estate on the web and will be so for a long time hopefully. A silo that is closed to the public like facebook could never be like this, and an aggregator could neither. If you process your content through a single service (like Steve does now with posterous) to post it on the several networks - or if you post decentralized and later aggregate on your liefestream (like I do), this is a question of how you work and what you like. My main question, at least from a strategic point of view, is where the center of your activity is. What is the home you would invite your friends and colleagues to.
It's important to be out there and to roam around and try and play and go where my audience is or will be. But it's always good to come home from time to time. Persons, brands and companies all need a home. In the physical world as well as in the digital world.
Blogs are homes. And will be.

