I like Kurt Vonnegut. Like, I like him like him. You could call it a man-crush, but I don't think that would begin to cover my level of adoration. From his best-selling novels to his less heralded work at In These Times, every one of his words has left an indelible mark on me.

And it's through his advice that I've found a few lessons on sharing the content you find online:

Find a subject you care about

But be sure your audience cares, too. I won't waste my friends' time on links that celebrate Master Chief's assault rifle making an appearance in Albion because then they'll be less likely to click when I try to share the story of the man who wakes up to bacon. I think both are worthy articles, but I realize others may not feel the same.

Sound Like Yourself

I would never send my friends a clip from The Real World. They know I don't watch it and would question why I was sharing. Mark Wahlberg talking to animals, however, is a different story. The humor is right up my alley and it makes my sharing more genuine and authentic.

Pity the Readers

Leave it to sites like FancyPipes to share the junk. Give your audience something that has value to them. Josh, a sportswriter friend of mine, wants to see which 14 players the Mets are sending to the W.B.C. But I know Lauren, an interior decorator, would be more interested in good deals on fancy furniture.

The web is an amazing playground filled with a library of content that's growing exponentially. We're social creatures, inclined to share the nuggets we find. As long as we keep our fingers on the pulse of our audience, we've got a better chance to pass along gold everytime we hit that "send" or "share" button.