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May 2008 Archives

1
May
Speaking of great books, the great folks at Public Affairs News, which covers the UK and European PA industries, asked me to write a review of Clay Shirky's outstanding new book Here Comes Everybody. The review has been published in their May issue, but it's not on their website, so here's a reprint:
2
May
It was one of these birthdays that went unnoticed by most of us - although the jubilee has been changing our lifes extremly over the past 15 years. And maybe it's just a joke of the history that the "modern"...
2
May
Coming soon... To a Toronto near you... mesh 2008: Canada's Web Conference And guess who got invited by the Edelman Toronto office to attend? A certain blogger from Chicago, namely me. I'll be blogging here on Authenticities, but also on...
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5
May
Now that the Microsoft-Yahoo mating dance has officially come to an end, it seems like everyone has an opinion on the outcome. Given that Microsoft is one of our clients, I am going to forgo putting out one more analysis to read. Still, I do want to point out a hidden side of the story that may have gone unnoticed. Specifically, Yahoo has shown how to blog in the midst of a friendly corporate takeover. This was no easy feat.
5
May
Even though my life revolves around online and digital work, I'm making a concerted effort to meet more people face to face. If you want to hang out, here are some of the places I'll be in the next couple months. Social Media Breakfast with Jeff Pulver and Friends. Jeff has been spearheading a bunch of breakfasts around the country and I'll be at the Chicago breakfast this Wednesday, May 7th. It's a great networking event and certainly not limited to digital types.
6
May
With digital being all about the law of attraction, we strive to create programs with rich media content that will attract our client's target. What has a better chance of success? Adoption; whereby we 'adopt' a trend or relationship that...
8
May
Hillary08: Stuck in Indiana, please send money God: Creating the world in seven days was a piece of cake, but writing something meaningful in 140 character fragments is a real pain in the a... SocialMediaGuy1: if you’re not using Twitter...
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8
May
I have been to the Marketing 2.0 Conference in Paris earlier this week. Best thing was to meet a lot of people I haven't seen for a long time and to speak with them about their experiences re/ WOM the...
8
May
My colleague David Brain drew my attention to this data from Forrester. The data tend to confirm what I have suggested in the past: In the UK, blogs haven't reached the status that they have in other markets. But that said, other forms of social media have. Indeed, the same table shows adoption of online video in the UK to be significant. It's also worth noting that this information dates from last year, which is an eternity when it comes to social media.
9
May
News Corp's earnings release had some interesting nuggets. Rupert Murdoch, the man who grew up a short drive from Edelman's office in South Melbourne, has an interesting issue on his hands. While ">MySpace is booming, with any number of metrics...
14
May
While Music and Entertainment industries struggle to survive MP3 and piracy, book publishers seem to be a step ahead even though there’s a lot yet to change. In Brazil, as most school and university teachers only need book excerpts for...
16
May
As you know, I'm heading to mesh08 next week in Toronto and I did a quick interview with each of the founders. To make it easy on them, I sent them each the same five questions. Here are Matt Ingram's answers. 1. What is your favorite anecdote or moment from the past two mesh conferences?
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16
May
This is the second interview with one of the "mesh guys." Stuart MacDonald sent me his answers to the same five questions and I'm lucky enough to get to share them with you. 1. What is your favorite anecdote or moment from the past two mesh conferences?
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